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Yash Bhatia

Yash Bhatia, a senior correspondent at afaqs!, brings sharp insights into marketing, advertising, e-commerce, and social media trends. With a knack for dissecting business strategies and uncovering industry buzz, he crafts compelling stories that illuminate the evolving world of brands and consumer behaviour.

Zomato takes a bold step with a comedic roast show to celebrate its 16th birthday Advertising
Zomato takes a bold step with a comedic roast show to celebrate its 16th birthday
By Yash Bhatia
Jul 10, 2024 05:10 IST 4 Min read
South & West gazing DS Group sets 10% of budget to ads, aiming for Rs 5,000 crore in confectionery biz Marketing
South & West gazing DS Group sets 10% of budget to ads, aiming for Rs 5,000 crore in confectionery biz
By Yash Bhatia
Jul 08, 2024 05:20 IST 4 Min read
Will MIB's self-declaration clarification bring relief for the industry? Advertising
Will MIB's self-declaration clarification bring relief for the industry?
By Yash Bhatia
Jul 05, 2024 05:20 IST 4 Min read
T20WC: Will India's MVP bowlers get same brand love as batters? Marketing
T20WC: Will India's MVP bowlers get same brand love as batters?
By Yash Bhatia
Jul 03, 2024 05:30 IST 5 Min read
HoABL takes Ayodhya global; Amitabh Bachchan was a customer before becoming ambassador Marketing
HoABL takes Ayodhya global; Amitabh Bachchan was a customer before becoming ambassador
By Yash Bhatia
Jun 26, 2024 05:10 IST 6 Min read
Memes matter: The language of India’s 22% voters Marketing
Memes matter: The language of India’s 22% voters
By Yash Bhatia
Jun 14, 2024 05:20 IST 8 Min read
Half of biz to come from EVs by 2030: Vivek Srivatsa, Tata Passenger Electric Mobility Marketing
Half of biz to come from EVs by 2030: Vivek Srivatsa, Tata Passenger Electric Mobility
By Yash Bhatia
Jun 10, 2024 05:30 IST 4 Min read
Bisleri Limonata names Aditya Roy Kapur its first brand ambassador; targets Rs 500 crore milestone in carbonated drink market Advertising
Bisleri Limonata names Aditya Roy Kapur its first brand ambassador; targets Rs 500 crore milestone in carbonated drink market
By Yash Bhatia
Jun 05, 2024 09:00 IST 3 Min read
The challenges and triumphs of celebrity ad shoots: Insights from Photographer Rahul Jhangiani Advertising
The challenges and triumphs of celebrity ad shoots: Insights from Photographer Rahul Jhangiani
By Yash Bhatia
May 17, 2024 05:20 IST 4 Min read
Performance marketing drives growth at Jaro Education Marketing Initiative
Performance marketing drives growth at Jaro Education
By Yash Bhatia
May 13, 2024 11:38 IST 2 Min read
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