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Yash Bhatia

Yash Bhatia, a senior correspondent at afaqs!, brings sharp insights into marketing, advertising, e-commerce, and social media trends. With a knack for dissecting business strategies and uncovering industry buzz, he crafts compelling stories that illuminate the evolving world of brands and consumer behaviour.

Could quick Rakhi deliveries signal a bigger shift in festive shopping this year? Marketing
Could quick Rakhi deliveries signal a bigger shift in festive shopping this year?
By Yash Bhatia
Aug 21, 2024 05:30 IST 5 Min read
Anyone interested in technology knows what iQOO offers: Nipun Marya, CEO Marketing
Anyone interested in technology knows what iQOO offers: Nipun Marya, CEO
By Yash Bhatia
Aug 12, 2024 05:10 IST 4 Min read
How celebs and Olympians are helping Evocus black water capture its customers Marketing
How celebs and Olympians are helping Evocus black water capture its customers
By Yash Bhatia
Aug 06, 2024 05:20 IST 10 Min read
50% of descriptive patterns in ads involve manipulation of words and copy: Ashish Agarwal, Nasscom Advertising
50% of descriptive patterns in ads involve manipulation of words and copy: Ashish Agarwal, Nasscom
By Yash Bhatia
Aug 02, 2024 05:10 IST 2 Min read
Can digital-first brands take on their larger counterparts? Brands
Can digital-first brands take on their larger counterparts?
By Yash Bhatia
Aug 01, 2024 05:10 IST 3 Min read
Josy Paul conducted workshop on brand storytelling at Ad Club Calcutta Companies
Josy Paul conducted workshop on brand storytelling at Ad Club Calcutta
By Yash Bhatia
Jul 30, 2024 18:06 IST 2 Min read
Zomato's self-roast to inspire brands to take the mickey out of themselves? Advertising
Zomato's self-roast to inspire brands to take the mickey out of themselves?
By Yash Bhatia
Jul 26, 2024 05:20 IST 4 Min read
Casio India broadens G-Shock's appeal by targeting diverse subcultures; plans to focus on women's range Advertising
Casio India broadens G-Shock's appeal by targeting diverse subcultures; plans to focus on women's range
By Yash Bhatia
Jul 25, 2024 05:10 IST 4 Min read
Birla Opus paints up the competition with 5% lower pricing and Rs 10,000 cr investment Marketing
Birla Opus paints up the competition with 5% lower pricing and Rs 10,000 cr investment
By Yash Bhatia
Jul 17, 2024 05:20 IST 4 Min read
Jaipur Rugs transforms tennis court into 'The Court of Carpets' in its campaign ft. Rohan Bopanna Advertising
Jaipur Rugs transforms tennis court into 'The Court of Carpets' in its campaign ft. Rohan Bopanna
By Yash Bhatia
Jul 15, 2024 05:10 IST 7 Min read
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