4th Edition of TAVF inaugrated

On a busy Thursday morning in Renaissance Mumbai Convention Centre 4th Edition of The Activation Venues Forum by Umbrella Aegis was inaugurated.

TAVF is a platform that offers an opportunity to share, discuss & understand the Futuristic Trends, Technology, Innovations and Marketing strategies that will have a prominent impact on Ideation and Communication of Brands, Venues and Media Vehicles. It aims at Integrating all marketing communication channels in one place to explore and elaborate on the future of advertising. The day started by an elaborated brief by Mr. Rajendra Kalakar, President,West, Phoenix Mills.

The event got thought leaders from digital technology and e payments, retail, experiential venues, media and product leaders to build a vibrant community under one roof. 350 eminent Brand Managers, Offline and Online Media Giants, Digital Heads, Educational Institutes, Loyalty Players, Media Planners, E-Payments & Solution Providers were gathered together along with enthralling panel discussion all at one place.

In marketing per sq. Rahul Dutta, (HP Printers) Esha Nagar (MD Nepa) and Sanjeev Sarin (Center Director Phoenix North) were the panellist and it was moderated by Amiya Swaroop (Directing Marketing E&Y). While Tech&Pay was moderated by Prasenjit Roy (Prasenjit Roy - Sr VP & CMO NTT Net Magic) and, Amresh Acharya (MD, CEO Loyalty Rewards), Vishal Maru (Senior VP, Worldline Global), Shailesh Paul (Shailesh Paul - VP & Head of Merchant Sales & Solutions, India & South Asia Visa) Abhishek Arun (Senior VP, PayTM). The next one was DIGFI where Ankit Paul (Country Lead - Monetization Strategy & Programmatic UC Ads), Mahashweta Shah (Business Head Indie Ajio.com), Mukesh Kumar ( CEO Infiniti Mall), Rahul Mishra (Head of Marketing & Comms , Shemaroo Entertainment Limited.), Shelton Coutinho, (Head of Agency Partnerships, India, InMobi) and was Moderated by Hitesh Rajwani (CEO Social Samosa).

In Think Tank Session Varun Shridhar, (CEO Oppo Financials), Raghunandan Rao (Global Marketing Head BOSCH), Ashok Ramchandran (President Schindler India), Subhayu Mishra - MD & Head Corporate Affairs SCB, and was Moderated by Sandeep Ohri, Founder April Broadcast.

Pioneers in their own segments in unique ways, Yashita Mukhi, (Cluster Lead Performance Google Marketing Platform), Gauranga Das, (Renowned Global Speaker), Sandeep Ramesh, (Head - Media & Entertainment Google) and Happiness Coach Anshula Verma, Rohit Chokkar (Courtyard by Marriot) addressed the gathering. While renowned Singer Madhushree made the evening soulful with her singing.

"Idea Behind hosting TAVF is congregating the integral forces of the industry. And I take immense pleasure as we successfully conclude 4th season that focus on ROI before this in 2018 TAVF came out with concept of “Integrated Marketing Communication Forum”, in 2017 we talked about ‘Technology and innovations” and in 2016 our vision was to Unite Experiential Industry. We promise to keep putting in our efforts to make this initiative bigger and better," said Mr. Suresh Kumar Kurapaty, Master Mind behind TAVF and Founder of Umbrella Aegis.

The Event saw esteemed Jury Panel of:

Anirban Mukhuti - Head Marketing at Saint Gobain Gyproc

Lalita Nayak - Head - Marketing (Western Region), Network 18

Vipul Oberoi - CMO, IIFL Finance

Kanika Tiwari - Director - Marketing and Communications, International SOS

Dhruv Muni - Senior Group Vice President - Motilal Oswal Wealth Management Limited

Ashish Agarwal - Executive Director - Marketing & Communications, Nielsen

Pinky Bhalotia - Head Ecommerce, Omnichannel & Digital, Metro Brand Limited

TAVF 2019 was Presented by Phoenix Market City and was

Powered by on board Ideas and innovations. The event was supported and attended by many other industry pioneers and has an eminent guest list.

(We got this information in a press release).