Airtel targets phishing in phase 2 of anti-spam initiative

Airtel has launched the second phase of its anti-spam initiative by blocking fraud links at the network level. This move goes beyond flagging suspicious calls and messages, targeting phishing attacks with the message: “Ab fraud links nahi khulenge.”

Airtel’s campaign includes creative outdoor elements to raise awareness about digital fraud. In cities, bus stops have been designed to resemble fishing nets to highlight phishing scams. Metro stations feature announcements and messages at entry gates, and parking barriers in malls display reminders about digital safety.

Airtel promoted the campaign online by involving influencers through a launch event that included a digital demo of the fraud-blocking feature and a board game designed for families.

afaqs! received this information in a press release.