afaqs! news bureau

Edelweiss Tokio Life urges to invoke the inner Durga within you

Durga Puja has been celebrated for centuries all across the country. But somewhere down the line, people seem to forget the real essence of this festival.

Despite being in the core financial space, Edelweiss Tokio has always been known to weave stories that break stereotypes. And during the festive season, they got back in the game with their latest film that speaks volumes about gender equality and subverting traditional norms.

For eons, there has been a particular 'image' of women set in our minds and has been echoed through the generations until we normalized it. In their latest film, Edelweiss Tokio questions these very perceptions, albeit in a subtle way.

Women are not weak. Women are not sensitive. Women can defend themselves. Every woman is Durga. All you have to do is believe - though it seems like an obvious statement, the lens through which it is shown in this film makes it worth a watch!

Everytime they get limited, they get back up stronger. Dedicated to all the women for their ultimate strength.... You...

Posted by Edelweiss Tokio Life Insurance on Wednesday, October 2, 2019

(We received this information in a press release).

Have news to share? Write to us