afaqs! news bureauPublished: 11 Oct 2019, 12:44 PM
Companies

FrogIdeas bags “Best Digital Media Content” title for its campaign “JimBeam Stop Motion Videos"

FrogIdeas, India’s leading Digital Marketing and Strategy Company, has recently bagged the title of “Best Digital Media Content” at the India Content Leadership Awards 2019 recently held in New Delhi. The organisation has been honored with the prestigious accolade for its exemplary digital campaign “JimBeam Stop Motion Videos” which they conceptualised and executed for JimBeam, the world leader in Kentucky-based American Bourbon Whiskey Brands.

Through the “JimBeam Stop Motion Videos” campaign by FrogIdeas, Jim Beam became the first liquor brand to use the Stop Motion Animation format for videos in the Indian market. The objective behind the campaign was to drive awareness about Jim Beam as a fun bourbon whiskey made for the millennials who always want to explore new things and boost brand consideration by showcasing Jim Beam’s versatility as liquor. The idea was also to leverage the brand’s ideology of ‘Any Way You Please’, which highlights how Jim Beam is the ideal liquor for every mood and occasion.

Commenting on the esteemed awards win, Jatin Modi, Founder and CEO, FrogIdeas, said, “The “Best Digital Media Content” award by the eminent Inkspell Media is indeed a moment of great pride and privilege for us. At FrogIdeas, we have raised the bar of the digital marketing services by creating tailor-made futuristic marketing solutions across the funnel for effective brand building and by doing path-breaking work for our clients. The accolade is a testimony of our expertise in defining the best digital industry practices and offering end-to-end marketing solution to build a strong brand salience. This recognition will further motivate all of us at FrogIdeas to deliver beyond perfection and fulfil the promise of delivering the most effective and focused marketing solutions for brands.”

The campaign was split into four phases and was panned out across all of Jim Beam’s social media channels including Facebook, Twitter, and Instagram to ensure that the campaign reaches out to as many people as possible, irrespective of their preferred platform of choice. It was split into three phases and consisted of four stop-motion recipe videos titled - Jim Beam Bourbon Sour, Jim Beam Cola Twist, Jim Beam High Ball and Jim Beam Old Fashioned. The campaign created a lot of buzz, received exponential traction on all the social media channels and garnered more than 11 Mn of media exposure, 525K media views, with a cost per view of 0.59 within 5 months.

(We received this information in a press release).