Huella Services launches AIgnite, a new AI-powered creative intelligence platform for the open web

Huella Services, the ad-tech brand, announced the launch of AIgnite, its next-generation ad intelligence platform, that transforms single brand assets into thousands of optimised creative variations across native, video, and display formats - delivering unprecedented performance on the open web.

In a market where display ads struggle for engagement and native lacks scale, AIgnite flips the script - outsmarting native and outperforming traditional display formats. With open web click-through rates averaging just 0.46%, brands struggle with fragmented reach and audience fatigue. Traditional display ads lack engagement, while native advertising, though more engaging, suffers from limited scale and placement options.

AIgnite solves this by combining the engagement power of native advertising with the scale and reach of display, while adding video capabilities—all powered by real-time AI optimization that learns and adapts during live campaigns. AIgnite’s early pilots have delivered estimated CTRs of 5%+, outperforming traditional native and display channels. By learning and adapting in-flight, AIgnite identifies winning combinations 4.2x faster and extends campaign performance windows by an average of 3.2 weeks.

Commenting on the launch of AIgnite, Prrincey Roy, co-founder and CEO, Huella Services, said, “AIgnite isn’t built to run the same race as native or display. It is designed to re-draw the track entirely. AIgnite is not a layer of AI stitched onto old systems, it is built ground-up with intelligence in its core. From how creatives are developed, to how they’re deployed, optimised, and scaled every step is powered by AI. And with Agentic AI, even decisions around media planning and reporting are real-time and recommendation-led, plugged with various supply pipes. We have launched something that doesn’t just respond to briefs — it multiplies them. AIgnite outsmarts native and outperforms display because it puts creativity back in control — intelligently, and unapologetically.”

AIgnite was launched Thursday night in Goa at the iMedia Brand Summit at The Supper Club, an invite-only, intimate dinner for India’s top marketers. The Supper Club embodied exactly what AIgnite does for brands. The entire evening was built on a single metaphor: one ingredient — chilli — served in 100 unique ways. From cocktails to courses, from murals to menu design, every detail, mirroring how AIgnite transforms one brand asset into countless high-performance variations.

"We are absolutely thrilled that Huella Services has chosen the iMedia Brand Summit as the platform for its highly anticipated launch," said Jaswant Singh, country managing director of Comexposium India, the organisers of iMedia Brand Summit. "Our mission with iMedia has always been to foster innovation and provide a premier stage for groundbreaking products that will shape the future of marketing. AIgnite's AI-powered solution perfectly embodies this vision, and we are incredibly proud to be the chosen platform for its unveiling."

AIgnite taps into Huella’s premium network of 500+ curated publishers across news, finance, tech, entertainment, and lifestyle - with 100% viewability-verified inventory and brand-safe placements. With built-in SSP integrations, brands can cut time-to-market by up to 60%, with creative deployment possible in under three hours. AIgnite is now available to advertisers seeking to maximise their open web performance through AI-powered creative optimisation.

(We got this information in a press release.)