Nerolac urges citizens to encourage their fathers to kickstart their fitness journey for a healthy and bright future.
Kansai Nerolac Paints Ltd. has constantly engaged with its audience to underline the importance of being careful in the current Covid-19 situation. The brand launched an engaging contest, #NerolacYogawithDad, as an extension of its latest brand campaign #AajCarefulTohKalColourful, on Father’s Day and International Yoga Day. Through the initiative, Nerolac urges citizens to encourage their fathers to kickstart their fitness journey for a healthy and bright future. This is the fourth extension in the campaign’s ongoing series.
The initiative encourages participants to post a picture practicing Yoga with their father across social media platforms including Facebook, Instagram and Twitter with the hashtag #NerolacYogaWithDad.The winning entries will feature on Nerolac’s social media page.
The contest #NerolacYogawithDad is being promoted across Kansai Nerolac’s social media platforms.
(We got this information from a press release.)