Klook launches ‘The Best You’ campaign featuring Bharti Singh

Klook, a travel and experiences platform, has launched a new brand campaign in India called ‘The Best You’. The campaign features comedian Bharti Singh on a personal travel journey. It includes a brand film showing her experiences during the trip.

Bharti Singh has faced public scrutiny over the years, including body shaming and societal pressure. This campaign shows her in new and personal travel experiences, focusing on self-reflection and reconnection.

“Not many know the journey it took for me to find my place in this industry,” said Bharti Singh. “Over the years, I’ve heard countless opinions about how I should live my life. But now, I want to pause, breathe, and do something just for me. Travel gives me that space—to reconnect, to embrace the unknown, and to find joy in the little things that truly touch my heart.”

Shot across the UAE, Bharti’s journey includes visits to TeamLab Phenomena Abu Dhabi, immersive art spaces, and a desert safari. The campaign shows a different side of travel and Bharti, focusing on simple, personal experiences.

“The Best You is more than just a campaign — it’s Klook’s commitment to making travel feel personal, joyful, and emotionally resonant,” said Shivam Tyagi, marketing lead, Klook India and Middle East. “Audiences today want travel that reflects who they are and where they are in life. Travel isn’t just about the places we visit, but the emotions we carry back with us: the laughter, the food, the people we meet, and the stories we create along the way. Bharti’s journey is a testament to what’s possible when you take a moment to choose yourself.”

The campaign includes a brand film with three episodes showing different parts of Bharti’s journey. It is part of Klook’s global ‘The Best You’ campaign featuring Marie Kondo. The India edition is supported by a trailer, behind-the-scenes content, and promotions by over 500 creators on Instagram and YouTube.

Klook has launched an interactive travel quiz that suggests experiences based on users' travel preferences. All featured experiences can be booked on Klook. The campaign targets solo travellers, couples, and families.

afaqs! received this information in a press release.