afaqs! news bureau

L&K Saatchi & Saatchi launches Hero’s premium range platform with new brand campaign #TomorrowCantWait

L&K Saatchi & Saatchi, which had launched the new Hero MotoCorp with the epic “Hum mein hai Hero” campaign in 2011 has created another milestone campaign for the highly anticipated portfolio of premium bikes and scooters with a new brand idea “Tomorrow Can’t Wait”.

Rooted in the spirit of India’s youth, ‘Tomorrow Can’t Wait’ captures the restless energy of a generation hungry for new opportunities and new experiences. Hero’s premium range of motorcycles and scooters are designed to enable just that. The range features the XPulse 200, a first-of-its-kind adventure bike, its tourer twin the XPulse 200T, the Xtreme 200S, a fully-faired sports version of the Xtreme 200R, and the Maestro Edge 125, India’s first scooter with Fi.

The TV commercial #IndiaCalling tells the story of young Indians setting off on journeys of discovery, encountering a country that’s moving in step with the ‘tomorrow’. Set to a soulful song, the film captures the essence of exploration and embracing new experiences and through these experiences, connecting with one’s country.

Anil S.Nair, CEO & Managing Partner, L&K Saatchi & Saatchi elaborates on the campaign “ With the new premium range Hero has fuelled the young Indians desire to do more, feel more and most importantly explore more. There is an immense sense of pride and optimism they feel from where we have taken the inspiration from”.


Agency: L&K Saatchi & Saatchi

Creative Team : Kartik Smetacek, Tanuja Bhat, Pritam Shettigar, Rishabh Dave, Divakar Shetty, Paritosh Lonkar, Sandeep Salunkhe, Shahid Sheikh, Bharat Gujarati,

Account Management : Debarjyo Nandi, Parshuram Mendekar, Ankit Rathod, Aditya Ranjan

Strategic Planning: Snehasis Bose, Kshitij Rajoria

Agency Producer: Vijay Kumar Vigamal

Production House: CarbonBlack Films

Directors: John Francis & Rahul Nangia

Executive Producer: Pankaj Choudhury

DoP (Delhi & Manali): Matt Shaw

DoP (Pondicherry): Saurabh Goswami

Post Producer: Jay Shetty

Precision Riders (Delhi & Manali) : Hrishikesh Mandke, Ankit Gupta

Music: Abhishek Arora