afaqs!
Companies

MX TakaTak goes from 0 to 1 Billion daily video views in 1 month

Since its launch in July, the short video app has witnessed tremendous growth clocking in 15 mn+ video uploads till date.

Home grown short video app MX TakaTak has created quite a frenzy since its launch, emerging as the go to destination for content creators in India. While there is no doubt about the rising popularity of short video apps, MX TakaTak has clocked 15 mn+ video uploads and has set a new benchmark with its daily video views, growing from 0 to 1 billion+ only within a month of its existence.

MX Takatak, in this short span, has also garnered over 10mn daily active users and 45mn monthly active users with the average time spent per user per day being 20 min per user, and generating daily 1 Billion+ video views and 100+ video views per user.

Vivek Jain, COO – MX Player elaborated saying, “Be it nurturing the talent of the young influencers who are associated with us, curating personalized content buckets that millions of users are watching on the app or the advertisers who come onboard to reach out to segmented audiences – MX Takatak has something to offer everybody. We’re overwhelmed by the response the platform has received and we look forward to scaling new heights from here on.”

‘MX TakaTak’ provides a world-class home-grown platform that offers a wide variety of short form content and creation tools like a well organised and exhaustive background music library, advanced beautification tools, new & innovative effects/filters, sound mixing, and voice over recording and much more to its digital superstars. Currently, it hosts the largest number of 1Mn+ digital influencers including audience favourites such as Gima Ashi, Manjull Khattar, Somya Daundkar, Khusi Punjaban and Ayush Yadav who have all chosen to be a part of the app. Additionally, a lot of community influencers such as Neetu Bisht and Lakhan Pratap Singh have also joined the app.

The app enjoys a 4.1 Star Rating on Google Play and ranks number 1 in the top free apps category on iOS. It offers short form content across genres such as Dialogue Dubbing, Comedy, Gaming, DIY, Food, Sports, Memes and many more.

(We got this information in a press release).