MY FM and Eicher Motors launch season 3 of road safety campaign

MY FM, in partnership with the automotive company; Eicher  Motors, has launched the third season of MY FM Dekhta Hai, a road safety campaign.

The third season of MY FM Dekhta Hai was rolled out in key markets of Madhya Pradesh - Indore, Bhopal and Jabalpur, with a specific focus on promoting traffic safety in Tier II and III  cities. The initiative aims to educate the public about road safety while ensuring active  participation from local authorities and influencers. The initiative attracted more than 2.5  lacs people across three cities. 

The highlight of the event in Bhopal was the Helmet Awareness ride, featuring over 100  riders. The 40 km convoy was spearheaded by MY FM RJs - RJ Ved and RJ Geet. 

The live studio became the epicentres for traffic safety conversations with MY FM RJs  engaging listeners in real-time discussions on critical road safety issues. Local authorities,  including traffic police, social media influencers and notable politicians such as Vishwas  Sarang (Bhopal) and Kailash Vijayvargiya (Indore) played an integral role in amplifying the  campaign’s message. 

The campaign saw participation from NGOs, college and school students, corporates and local artists.

afaqs! received this information in a press release.