MY FM culminates the third season of Haritwari across 9 key markets in Maharashtra

MY FM, the radio brand of the Dainik Bhaskar Group, runs initiatives that differentiate it from competitors. In Maharashtra the brand highlights Wari – a pilgrimage in honour of Lord Vitthal. Every year, lakhs of devotees walk 260 km from Alandi to Pandharpur over 21 days.

This year was the third season of Haritwari, held in 9 key markets in Maharashtra. MY FM RJs Shraddha and Amrut walked with warkaris from Alandi to Pandharpur, placing seed balls along the 260 km route.

They also conducted seed ball making workshops in over 90 schools and societies. The initiative saw participation from over 22,000 people. Paragon Footwear partnered with us as the presenting sponsor.

Sachin Joseph, executive vice president - marketing and IT at Paragon Footwear, said, “Haritwari is more than a walk of faith - it’s a journey of purpose. As the presenting partner, Paragon joins hands with MY FM to blend devotion with action through an initiative that mirrors our belief in Zidd Chalte Rehne Ki. For Paragon, it’s not just about moving forward - it’s about making every step count. The initiative reflects Paragon’s long-standing commitment to social and environmental responsibility while deepening its connection with local communities across Maharashtra.”

afaqs! received this information in a press release.