Myntra announces the launch of #BeUnskippable, a new brand campaign that highlights its role as a fashion expert for its customers. The positioning pivots on Myntra being the facilitator for people to make an impression with fashion. It urges everyone to ‘Style up, Move up’, in order to take on a very competitive world that offers only a few seconds to get noticed or risk being ‘skipped’.
Myntra is widely recognised as the leading destination for fashion and lifestyle alongside offering a host of industry-first experiences to make shopping for fashion online, more convenient. The #BeUnskippable campaign is aimed at taking the brand a step further, into the realm of helping people chart their own success in professional and social environments, as their style expert. The concept has been captured and rendered through two 30 second ad films, targeted at men and women respectively. The narrative of the campaign describes fashion as the easiest means of creating an impression, without the person having to say a word, or risk being unnoticed or skipped, like most other ordinary things around us – and who other than Myntra for that instant edge!
Agency - McCann World Group
VP and Branch head- Dileep Ashoka
Creative – Puneet Kapoor, Meera Prem, Cynthia Unnikrishnan, Ragesh P
Planning - Rasika Fernandes
Account management- Debanooj Das and Manju Thomas
Films - Crystal Carvalho and Karan Prabhakar
Director - Sachin Kotre
Executive Producer - Gaurav Gandhi and Smaran Gandhi
Creative Producer - Jeet Lotia
Associate Producer - Zeeshan Kazi and Neha Jain
Assistant Director - Pat
DOP – Ben Jasper