The agency will be looking into end-to-end influencer management activities, including brand partnerships and further leveraging the brand value of the gaming influencer.
OpraahFx, an influencer marketing and management agency, led by Pranav Panpalia has strengthened its gaming influencer management portfolio by winning the representation mandate of India’s biggest gamer, Total Gaming. The agency will be looking into end-to-end influencer management activities, including brand partnerships and further leveraging the brand value of the gaming influencer.
Total Gaming is India’s leading gaming influencer with 20.6M subscribers on YouTube. Started in 2018, this gaming channel owned by Ajay (Ajjubhai) has seen a great response from gaming and esports enthusiasts in mere two years. In his channel, Ajay can be seen having great fun while playing PC and mobile games like Free Fire, Call of Duty Mobile, PUBG, Minecraft and GTA5. He has become one of the most popular Free Fire YouTubers in India.
Excited to bag this mandate, Pranav Panpalia, founder, OpraahFx said, “We are extremely happy to partner with Total Gaming in helping them leverage their digital presence by developing exciting content and enabling meaningful brand partnerships. Seeing an exponential growth in the online gaming and esports industry, we recently launched OP Gaming, a catalyst for the Indian Gaming community. With OP Gaming, we aim to nurture, provide an opportunity, and encourage the best gaming talents in the industry. Mentoring multiple gaming influencers, I have observed that many brands are slowly looking to partner with gaming influencers for they have the most organic and credible traffic/engagement. We have been in this space for some time now, and have created many meaningful campaigns that has benefited both – our influencers and partnering brands. With our partnership with Total Gaming, we aim to create the best content for audiences, close great deals for the influencer, and grab noteworthy attention for both the brands and the influencer alike.”
Joining hands with OpraahFx, Ajay a.k.a Total Gaming said, “Being one of the most followed gaming influencer, I wanted to partner with someone who truly understands the gaming industry and helps me elevate my brand value further. Being an influencer himself and mentoring two more renowned gaming influencers, Pranav Panpalia comes with exceptional knowledge about both - the influencer marketing and gaming industry. Thereby I am sure that the team under his leadership will enable the best opportunities for me. Looking forward to creating some great content, together!”
Besides Total Gaming, OpraahFx and Pranav Panpalia also mentor two of India’s renowned gaming influencers MythPat and Techno Gamerz with 6.4 Million and 13.4 Million YouTube subscribers respectively.