Pinkvilla announces 1st Edition of ‘Pinkvilla Style Icons’!

Ace entertainment news brand Pinkvilla, after making an indelible mark in the world of Bollywood, Hollywood, Fashion, Beauty, Lifestyle and K-Pop, is now all set to launch their own award show - Pinkvilla Style Icons! The maiden edition of the awards will be presented by Pinkvilla, curated by Cinema Waale & produced by Across Media Solutions. It promises to be an extraordinary night of glitz, glamor and entertainment on 4th June, 2022 at JW Marriott, Juhu, Mumbai.

A style icon is an epitome of personality and panache. This essence is reflected by renowned names from varied industries, be it Bollywood, Sports, Business, Fashion, Television, Regional Cinema and many more. Therefore, the awards aim to be an all-encompassing celebration of individuals from different walks of life, who are an inspiration for millions of Indians.

Ecstatic about launching their first ever awards night, Nandini Shenoy, CEO, Pinkvilla Media, shares, “Pinkvilla has always stood for power of expression, authenticity and entertainment. These aspects that shape the ethos at Pinkvilla are fittingly represented in Pinkvilla Style Icons, making it an apt embodiment of everything we envision. With these awards, we intend to reinforce the conviction that audiences have in us and build on an audience-first approach for creating avenues of continued engagement for the masses.”

While Nandini believes in echoing the brand’s dream, COO Mukul Kumar Sharma hopes the debut season of Pinkvilla Style Icons leaves a deeper imprint for Pinkvilla in the world of fashion & lifestyle.

Exclaims Mukul, “With Pinkvilla Style Icons, we intend to establish an impenetrable foothold across lifestyle, fashion and beauty segments that will further elevate our ambition. Our aim is to set new benchmarks of how lifestyle content is perceived and pursued through our marquee IPs that align with the essence of Pinkvilla.”

"Style and fashion are an intrinsic part of one's personality. Therefore, it resonates with every individual. That's why when you mix up a concoction with celebrities leading from the front, the end result is a fascinating gala. As the curating partner, Cinema Waale looks to put its best foot forward to make Pinkvilla Style Icons a glittering success. The idea is to make the event an all-encompassing celebration of achievers/inspiring personalities from across the spectrum - films, TV, culinary world, business to politics and many more," says Prashant Singh, founder, Cinema Waale Film & TV Productions LLP

"Post the two-odd years pandemic lull, the Pinkvilla Style Icons is hands-down the finest larger-than-life content opportunity for discerning brands to engage with their customers and reach many more

(We got this information in a press release).