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PM Narendra Modi congratulates Fever FM for its latest Bharat Positive Initiative - #PlasticSeBreakUp

Fever FM is the fastest growing radio network in the country. The network enjoys dominant leadership across the markets it operates in, and is the destination station for youth, with focus on innovation and listener’s delight.

The network launched Fever Voice of Change (FVOC), the biggest CSR initiative in the history of radio, in February 2014. In the latest campaign, Fever FM has pledged to make India free from single use plastic, with its initiative ‘#PlasticSeBreakUp’. Drawing inspiration from Sri Narendra Modi’s message this Independence Day, the initiative urges all shopkeepers to do away with single use plastic bags.

Prime Minister Narendra Modi tweeted in support and encouragement of Fever FM’s Bharat Positive initiative. He tweeted ‘I congratulate Fever FM for their innovative campaign to ensure reduced usage of single use plastic. I urge shopkeepers to take part in this campaign with vigour. Such efforts will add valuable momentum to the Swachh Bharat Mission.'

Talking about the initiative, Harshad Jain, CEO – Radio and Entertainment, HT Media Ltd and Next Mediaworks Ltd. said, ‘We are extremely grateful to our honourable Prime Minister for his encouragement and appreciation of our latest Bharat Positive campaign, and assure him of our unending support. This encouragement gives us motivation to continue our work with greater zeal to bring about a positive change in the country. We are committed, with our latest campaign against single use plastic, to drive the citizens towards a plastic free India. Bharat Positive is a Fever Voice of Change (FVOC) initiative, the biggest CSR in the history or radio.’

Talking about the latest campaign, Gautam Gambhir, cricketer, MP and face of Bharat Positive initiative, said, ‘Credit to team Fever and the listeners of the radio station. PM sir noticing the campaign is no mean feat, it just gives a shot in the arm. Of course when Mr Modi talks, the world listens. There’s substance in his thoughts and him putting the weight behind ‘Plastic Se Breakup’ campaign will only galvanise the whole movement. The fact that his following cuts across age groups is another huge plus. Through PM’s support, the youth, the mid-aged and the elderly, everyone will know about this campaign.’