RED FM brings back Meme Machao to spotlight India’s meme-making community

RED FM, a radio channel and entertainment network, announces the return of its nationwide campaign, Meme Machao, for its second season. This unique initiative aims to discover and celebrate India's next generation of meme legends, highlighting the creativity, humour, and cultural relevance of internet memes.

The Meme Machao campaign is now live across 36 cities, spanning from Delhi to Dehradun, Mumbai to Muzaffarpur, Kolkata to Kanpur, and Jaipur to Jhansi. It provides a platform for content creators, meme-makers, and digital humourists from all corners of the country to showcase their talent.

To participate, collaborate with @mememachaoOfficial, and submit the link on the Meme Machao microsite. Top entries stand a chance to win cash prizes up to Rs 1 lakh.
A distinguished panel of judges, comprising some of India's leading meme page owners, will evaluate the submissions. The jury includes Tushar Sukhramani of Sarcastic US, Shivani Mishra of The Indian Memes, Manik Thatai of Nagarpalika Memes, and Suril Jain of Trolls Official. The vast knowledge of this jury about the memeverse, adds unparalleled value to the campaign.

Speaking on the launch, Nisha Narayanan, Director & COO, RED FM & Magic FM, said, “At RED FM, we’ve always tuned in to what drives this generation, and memes are right at the heart of that. They are more than just jokes; they are cultural commentary, visual storytelling, and a unique form of expression. With the second edition of Meme Machao, we’re taking this celebration of creativity to the next level. Aligned with Red FM’s core philosophy of Bajaate Raho, we’re offering creators a space to be bold, original, and unapologetically themselves, and this year promises to be bigger, bolder, and even more fun. We can’t wait to see the incredible talent that comes forward.”