afaqs!
Companies

SonyLIV’s first-ever exclusive digital selection process of KBC breaks all previous participation records

These auditions saw more than 12K participants, a 4x increase compared to last season.

SonyLIV has emerged as the most preferred way of participation for the fans and aspirants of Kaun Banega Crorepati. This year saw more than 3.1 crore initial audition entries, with SonyLIV seeing a 42% jump in participation. In a landmark change, the auditions that have traditionally been happening on-ground across 8 cities and 10 days till last year, were conducted digitally on a single day via the SonyLIV app this season. These auditions saw more than 12K participants, a 4x increase compared to last season.

With the evolution of digital media, in changing times SonyLIV brought the audience closer to their favourite reality show in the comfort of their homes. The online auditions of KBC 12 have created history and broken all records by providing an ease of access to participants and saving their travel time to audition cities. The digital auditions also allow a robust verification process, giving users direct access to the entire selection procedure. This safeguards their interests against fraudulent activities.

The auditions commenced with a General Knowledge test followed by a video uploaded by the participants. The assessment for the final round will be centred on the cumulative score and participants with the highest scores will qualify for personal interview. In alignment to this process, the selection for the Fastest Finger First contestants will be based on the scores of the above selection process. To ensure inclusivity, makers have facilitated calls for visually challenged auditionees.

Comments:

Amogh Dusad, Programming and New Initiatives, Digital Business

“The exclusive digital selection process for KBC has recorded an all-time high number of auditionees. A 3X increase in the participants with the online selection process signifies the yardstick of our user engagement on the SonyLIV app and the evolving preference of digital mediums amongst users. The process enabled us to reach out to a wider cross-section of audience while innovating with the 2nd screen initiative.”

(We got this information from a press release.)