Taglr introduces “ShopperAds” India’s first exclusive digital advertising platform

Taglr, India’s leading search engine for shoppers formally unveiled ShopperAds, a digital advertising product designed for brick and mortar stores as well as e-commerce businesses that delivers streamlined and qualified traffic. The new platform addresses the major challenge of most online stores/e-tailers today of growing costs of customer acquisition and dwindling per customer spends by optimizing the purchase intent with specific and accurate information regarding the products. Taglr is India’s first shopping search engine that enables shoppers to discover 0.8 million+ products from 100+ websites on a single interface. Taglr’s team has been doing a test run of the platform for the last month with highly encouraging results which prompted the decision to launch it to the market officially.

Commenting on the new platform, Anirudha Khopade, business & technology head, Taglr, said “India's average e-commerce conversion is about 2.8% which means that about 97% of visitors are not making immediate purchases. The traffic we deliver to our advertisers primarily consists of high intent shoppers who are more likely to make a purchase, since they have already spent about 60-90 seconds previously browsing products from various sites via Taglr. “In India, the advertising and marketing industry is set to grow at 11% per year, among which digital marketing is growing the fastest at about 32% annually, giving a boost to advertisement expenditure through digital channels.” He further added.

(We got this information in press release).