Le Bon introduces new range of cheddar processed cheese

Company press release, June 30, 2003

New Delhi

In line with its promise of 'Delight Zyaada, Expert ka Wada', Le Bon - the first international speciality cheese brand to be manufactured in India - has launched a delicious range of Cheddar Processed Cheese. This attractively priced cheese offering by Le Bon has the authentic and distinctive taste of cheddar and its firm texture makes it suitable for grating. The cheese can be used for a variety of preparations such as sandwiches, cocktail canapés, salads and soups.

Le Bon Cheddar Processed Cheese is available in two convenient forms - cubes and blocks. Each cube is packed in an easy-to-open foil and a pack of 8 cubes is priced at Rs. 38.00. A 400 gm block of Le Bon Cheddar Processed Cheese, packed in a manner that facilitates efficient usage and storage, is available for Rs. 75.00. In a unique initiative, Le Bon also offers customers the choice to purchase a single cube of cheese at a price of only Rs. 5. All relevant details such as price and 'best before date' are coded on each cube so that consumers are assured of its quality.

Features of Le Bon Cheddar Processed Cheese

* Authentic taste and texture of cheddar

* Priced at Rs. 38/- for a pack of 8 cubes and at Rs. 75/- for a 400 gm block

* User-friendly packaging

* Can be used in a variety of preparations

* Available in two convenient forms - blocks and cubes

* Has 60% less fat than butter

* Naturally rich in calcium and protein

Le Bon currently offers the most extensive range of cheese in the country - creamy cheese spreads, imported cheese slices, Creamy 'n' Snacky portions, Grate n' Garnish cheese for pizzas/pastas and Cheddar Processed cheese. Le Bon is marketed in India by Dabon International Private Limited - a Joint Venture of French Major Bongrain International SAS and Dabur. Bongrain has more than 90 manufacturing locations worldwide and offers a variety of specialty cheeses in innovative packaged forms, making it the World's No.1 manufacturer of specialty cheese products.

For further information, please contact Ashutosh Sharma/ Geeta Chandan

Perfect Relations @ 24319862-9

Parul Bhasin # 9811450494