TAG Heuer unveils the stylish Shah Rukh Khan Monaco Sixty Nine limited

Company News

New Delhi, October 16

TAG Heuer, the Swiss watch making legend, today unveiled the Shah Rukh Khan Monaco Sixty Nine limited edition timepiece. The Monaco Sixty Nine is the first watch to offer both mechanical and digital displays merely by pivoting the case. TAG Heuer has been awarded a patent for this new pivoting system. The strikingly bold, limited range of 150 watches carries Shah Rukh Khan’s signature on the digital side of the dial. This priceless possession is valued at Rs. 3.05 Lakh.

“Shah Rukh Khan is the only TAG Heuer global brand ambassador who is honoured with the signature series this year. He is a super achiever, a phenomenon, and a unique star who has surpassed all expectations and given us award-winning performances. He epitomizes the true essence of the brand and interestingly his personality almost mirrors the TAG Heuer brand values such as undying passion, his eternal search for perfection and precision - and that makes him the perfect choice for dedicating a Limited Edition watch to him.” said Ravi Thakran, President, Asia Pacific, LVMH Watch & Jewellery.

The prized SRK timepiece is incorporated in the movie Don in an exciting fashion. With design inputs from Shah Rukh himself, the watch is packaged in a special case designed specially for the limited edition.

TAG Heuer, Brand Ambassador, Shah Rukh Khan said, “I am extremely pleased of my association with TAG Heuer. Especially today as they have launched this special Monaco Sixty Nine Limited Edition series, which is the best reflection of my attitude and personality. This limited edition signature series’, from the leading watch brand of the world, reflects TAG Heuer’s values of excellence, precision and perfection. In my forthcoming movie DON you will get to see a lot of this stylish accessory and I am sure you will fall in love with it”.

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