Philips India launches dry Electric Shavers for men

Company press release, July 9, 2003

Mumbai

Philips India Ltd, a subsidiary of the Netherlands based Electronics giant Royal Philips Electronics N.V. has launched Sensotec a dry ''Electric Shaver'' for men, under the Philishave range of shavers designed to meet the needs of regular travellers and high-flying executives. Sensotec promises to make shaving a pleasurable experience. Philips is the worldwide market leader in Philishaves "Electric Shavers" with the patented rotary heads which make them unique. The Sensotec range, the latest in the Philishave series, is designed to deliver a personalised, close shave with unsurpassed skin comfort. Sensotec's totally unique Personal Comfort Control allows the shaver to be adjusted to the user's own skin type. The Sensotec shaver has nine settings. The 3-dimensional contour following system enables the shaver to adapt to the shaving pressure ideal for the user -this ensures comfortable shave every time. This convenient waterproof system has been specially launched for easy and hygienic cleaning.

Philishaves are available in select retail outlets. The Sensotec range model from the Philishaves series is available at Rs. 12,995/-.

Says Rakesh Sharma Business Group Head, Domestic Appliances and Personal Care, Philips India, " Philips is one of the few companies that has an inbuilt capacity to cater to both the mass and niche markets. Our capability to understand and focus on the 'basic' and 'personalised' needs of each consumer category is one of our key strengths. The 'Sensotec' range is a result of this approach. It introduces for the first time the elements of comfort and pleasure factor during shaving. We are sure that this product which caters to a select male audience, will be accepted very well."

Philips has conducted extensive research in the areas of male shaving and grooming and the Philishave experts have recognised that no two skin types are the same and that every man needs a personal shaver setting to ensure that he gets the closest and most comfortable shave. This feature is unique to the Sensotec range from the Philishave series.

The ergonomically designed 'Sensotec' range has been specially equipped for travel and offers 100 minutes of cordless shaving from one hour of charging. The product has been equipped with features that can indicate battery charge levels, usage time availability, need for cleaning and change of blades.

Sensotec's shaving heads have been especially designed for the user to experience the ultimate shave. The Philishave Sensotec also features patented Super Lift and Cut technology, allowing the first blade to easily lift the hair whilst the second blade cuts the hair. Sensotec is cased in a "special edition" silver canister with an attractive leather pouch.

The 'Easy Shave' is another range of dry electric shavers from the Philishaves series and is available from Rs. 2, 750/- onwards at select retail outlets.

For information, contact:

Radhika Choksey

Corporate Communications

Philips India Limited

Tel: 022 5691 2122