Indian Oil launches Servo Double Suraksha scheme

Company press release, July 18, 2003

New Delhi

Indian Oil, under it's continuous endeavor for customer care and concern, is giving a free accidental insurance cover alongwith the purchase of SERVO lubricants under "SERVO Double Suraksha" scheme. Purchase of 20 litres and 10 litres of Servo entitles the buyer to a free insurance cover for Rs. 1,00,000/- and Rs. 50,000/-. The insurance cover will last for 1 year from the purchase.

The scheme has been named 'Double Sukrasha' because of the Double Protection it offers in terms of protection by the engine oil to the vehicle engines and also the absolutely free Accident Insurance Policy to protect the buyer. This offer reflects Indian Oil's enduring care and concern for its customers especially for the people employed in the transportation sector who are prone to occupational hazards while on work. The scheme is being promoted through a nation-wide campaign by Span Communications.

SERVO Double Suraksha" offers Rs 1 lakh worth Free Accident Insurance policy for one year from United India Insurance Co. Ltd. on the purchase of 20 ltr packages of SERVO Pride, SERVO Super Multigrade, SERVO Premium CF-4 and Gear HP Oils in select pouches. Similarly, the buyer will get absolutely Free Accident Insurance policy worth Rs. 50,000/- on the purchase of 10 litres of any of these lubricants in select pouches. The outstanding feature of the "SERVO Double Suraksha" is that the buyer on purchase is immediately issued the Insurance certificate, which comes in effect from the moment of purchase.

The scheme is so devised that the buyer can insure either himself or any of his employees, friends or relatives within the age limit. During the scheme, he can make repeated purchases to accumulate the insurance cover upto a maximum of Rs 10 lakhs for adult or Rs 5 lakhs for a minor.

Speaking about the campaign, Mr. Naresh Kheterpal, CEO, Span Communications, said: "SERVO Double Suraksha Campaign is a noble scheme that speaks highly of the care and compassion that Indian Oil Corporation has towards its customers. Other companies should also emulate this step and implement social-benefit as one of their organizational goals."

About Indian Oil Servo

IndianOil's SERVO is not only the largest selling lubricant brand in the country but also has one of the largest range for automotive and industrial lubricants. Developed exclusively at IndianOil's world class R&D centre at Faridabad, there is a SERVO lubricant for virtually every single application.

With a market share of 40% in India, SERVO is also exported to select markets abroad.

IndianOil, the only Fortune 'Global 500' oil major in India, has been a consistent performer. It has been ranked second amongst the National Oil Companies in Petroleum Trading in the Asia Pacific Region.

For details contact:

Prashant Chaudhuri

Span Communications

9811871976

prashant@spancommunications.com