Godrej launches herbal powder hair dye

Company press release, July 22, 2003

New Delhi

Godrej Consumer Products Ltd. a major player in the FMCG industry is going herbal with Godrej Herbal Powder Hair Dye. The new introduction in the hair color segment is made with the safety and goodness of natural ingredients like amla, reetha, shikakai and mehendi. These natural ingredients enhance the quality of hair. Amla acts as a natural hair darkener that improves hair growth, Mehendi is a natural colorant and conditioner, while Shikakai and Reetha act as a natural cleansing agent and enhance hair growth.

Godrej Herbal Powder Hair Dye is ideal for consumers who want hair-nourishment as well as hair color. Many consumers use additional products to provide hair-care and prevent damage. The new product from Godrej's stable will provide one-stop hair-care solution, as it will nourish the hair besides giving it a long-lasting colour.

Speaking at the launch of Godrej Herbal Powder Hair Dye, Mr. H.K Press-Executive Director and President Godrej Consumer Products Ltd. said, "Godrej Powder Hair Dye is the largest selling brand in this category. With the launch of Godrej Herbal Powder Hair Dye, consumers won't need to us additional products to provide sustenance as this will provide the richness and safety of all the natural ingredients necessary for beautiful hair".

A value for money for consumers, Godrej Herbal Powder Hair Dye is available in a carton of three sachets for Rs.21/-.

About Godrej Consumer Products Limited

Godrej Consumer Products Ltd is a major player in the Indian FMCG market with presence in the personal; hair, household and fabric care categories. It has leading brands of soap such as CINTHOL, Godrej FAIRGLOW, Godrej No.1, and SHIKAKAI range of soaps, Godrej FAIRGLOW Fairness Cream, Godrej Shaving Cream & Godrej Hair Dyes, Godrej COLOURSOFT Hair Colours, Godrej COLOURGLOSS Shampoo, Godrej NUPUR Natural Mehendi, and EZEE Liquid Detergent. With a turnover of Rs. 514 crore, the company employs about 900 persons and has three modern manufacturing facilities at Malanpur (M.P.), Guwahati (Assam) and Silvassa (Dadra & Nagar Haveli). Associate Companies include Godrej Industries Ltd., Godrej Sara Lee Ltd., Godrej Agrovet Ltd., Godrej Properties and Investments Limited and Godrej Tea Limited.

Please visit www.godrejcp.com for the latest news and in-depth information about GCPL and its brands. GCPL is listed on the Bombay Stock Exchange (BSE), National Stock Exchange (NSE), and Stock Exchanges at Chennai, Kolkata, Delhi and Ahmedabad.

For details contact:

Anuradha Roy Chowdhury

Godrej Consumer Products Limited

Ph: 25188083

Fax: 25188065

Email: an.roychowdhury@godrejcp.com