Yamaha launches Enticer DLX

Company press release, July 26, 2003

New Delhi

Yamaha Motor India today announced the launch of a new variant of its popular model Enticer - the Enticer DLX. A perfect combination of superior style, strength and comfort, the Enticer DLX is specially designed to make its owners 'feel special' about it. The new variant is facilitated with a disc brake for a safe, secure ride, self-start for an effortless start, superior suspension system and improvised horn. The new cruiser bike is also available in three vibrant colors - Cocktail Red, Lavender Silver and Champagne Gold. The launch of Enticer's new variant forms a part of Yamaha's growth strategy for the Indian market. The company is focusing on new variants of its existing models for reaching out to a wider customer base.

The Enticer has received an overwhelming response from the customers owing to superior performance, style and comfort. Facilitated by a 125 cc, 4 stroke, and engine that delivers optimum power, excellent mileage and fuel efficiency. The wheelbase of 1375 mm has been designed for better maneuverability.

Commenting on the launch of the Enticer DLX, Mr. M Shibuya, Managing Director, Yamaha Motor India, said, "The overwhelming response received by Enticer is evident from the fact that the bike has already been adjudged as the 'Bike of the Year 2003'. The new variant has been designed based on customer feedback. We have looked into every minute detail and assembled just the right ingredients - comfort, style and safety, which make it the right choice for the discerning customers. This is reflective of our constant endeavor to offer our customers an unparalleled, truly world-class experience by offering them the best of products and services. "

Yamaha Enticer DLX will be supported by a new advertising campaign around the 'feel special' theme. The bike is being positioned as a city cruiser that offers a distinct experience to the owners by making them 'feel special' about their Enticer DLX.

The Enticer DLX comes with an adjustable handle bar designed for a solid grip and a comfortable riding posture. These features not only make it a class apart from other bikes in its category but offer some unique benefits as well. For 'first class' comfort, the bike comes with a plush step type seat designed for a comfortable riding experience and the bike rest provides greater safety for the pillion rider. The wider and bigger platform footrest offers more foot space, which facilitates braking, and gear shifting; the extra wide tyres with a unique tread pattern provide for maximum road grip and enhanced braking action.

The new Yamaha Enticer DLX is priced at Rs. 55, 960 (ex-showroom Delhi) and is available through the extensive Yamaha dealer network.

About Yamaha Motor India Pvt. Ltd.: Yamaha Motor made its initial foray into India in 1985. Subsequently in 1996, it entered into a 50:50 joint venture with the Escorts Group. However, by mutual consent, Yamaha recently acquired stake in the remaining half as well, bringing the Indian operations under its complete control as a 100 % subsidiary of Yamaha Motor Co., Ltd, Japan. The company pioneered the volume bike segment with the launch of its 100 cc 2-stroke motorcycle RX 100. Since then, it has introduced an entire range of 2-stroke and 4-stroke bikes in India. Today, its product kitty includes CRUX, CRUX R in the standard segment, Libero in the deluxe segment, Enticer and RX 135 in the pleasure segment.

For more information please contact:

Nilakshi Kumar

Perfect Relations

Tel No.: 2431 9862-66

Email: nkumar@perfectrelations.com