Grey wins Orient tiles

Company News, December 11

MUMBAI

Orient Tiles has decided to have a fresh look at its branding & communication strategy to gain a competitive edge in the market today. Orient Tiles has conducted pan-India research to understand the consumer behaviour and communication perspective in the ceramics market. The target group for the research were those who have recently bought/renovated their house, architects, builders and institutional buyers.

Orient Tiles has awarded its branding & communication portfolio to Grey Worldwide Mumbai. Grey will be handling the creative and strategy for the company’s corporate branding as well as its creative for Orient Tiles brands. Orient Tiles public relations activity will also be serviced by GCI – The PR division of Grey.

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Talking about awarding the business to Grey, Madhur Daga Executive Director Orient Ceramics said “We saw a great team effort from Grey including the involvement of their senior most people. Their creative approach and international outlook was very much in line with ours and therefore we had no hesitation in awarding Grey the business”.

“I’m delighted that Orient Tiles chose to consolidate their entire portfolio with us”, said Nirvik Singh Chairman, South Asia, Grey Global Group. We are extremely excited to be part of Orients new marketing initiatives he added.

Grey Worldwide, South Asia

Grey Worldwide ranks among the largest communications companies in South Asia Grey operates branded independent business units in many communications disciplines including general advertising, public relations/public affairs, direct marketing, internet communications, healthcare marketing, brand strategy and design, and online and offline media services.

Grey, India has a network that spans right across the country. Headquartered in Mumbai it has offices in Delhi, Bangalore, Calcutta, Chennai, Ahmedabad and very profitable centres in Colombo – Sri Lanka and Dhaka – Bangladesh. Grey Worldwide boasts of a vast client portfolio which consists of big corporates like ITC, Deutshe Bank, Parle Agro, Wrigley, Sara-lee, Marico, Kinetic, Diageo to name a few.

For further information please contact:

Swati Katakam

Grey Worldwide

Mumbai, Tel: 022 40366233