Berger launches 'Illusions'

Company press release, August 6, 2003

New Delhi

Berger Paints today launched 'Illusions', an exclusive designer wall finish. The superior finish and innovative designs, available only through 'Illusions', make this range unique. The 'Illusions' finish can be achieved by using special products and colorants to give the walls an exclusive look. This unique concept is being tried out in India for the first time. The process through which the finish is applied is very detailed and thorough. This reduces the maintenance cycle and increases paint life while giving an enriched aesthetic look to the walls.

Berger Paints has always been at the forefront of innovation in the paint industry, said Mr Subir Bose, Managing Director, Berger Paints India Ltd. The company has pioneered a variety of solutions to meet customer needs. From a total service package and customisation of products to consulting and maintenance, there is always a Berger product or service that is equal to the task. We think the Indian market is now ready for a designer finish like 'Illusions'. This is a very high end product that will be provided through our Berger Paints Home Décor service in select cities. 'Illusions' breaks away from the monotonous single and non-metallic colours usually found in Indian homes, and gives an enriched aesthetic look by adding a touch of class. We are very confident that Illusions will catch the fancy of our customers as all our products and services have done.

'Illusions' has been developed through extensive Research and Design trials over the past one-year. This is a process unique to the company and a new concept in the area of paint in India. With this innovative process Berger Paints offers customers a wide variety of choices that range from the multi-chrome to the metallic designs that have been developed through this system.

A select few Berger trained contractors apply the 'Illusions' range through the Consumer Services division of the company called Berger Paints Home Décor. A customer can avail of this service and receive assistance on complete and professional painting by simply dialing the Home Décor service on 1901-33-33-55.

Berger Paints is the third largest manufacturer in the country. An ISO 9001 certified company, it has six manufacturing plants with a collective installed capacity of over 90,000 MT.

The company has large marketing plans to promote Illusions. They are scheduled to launch this exciting form of designer finishes in all the important cities of the country during the next one year.

Illusions will be updated regularly keeping it contemporary and in sync with the consumer's evolving needs.

For details, contact:

Sabah Hamid

IPAN

Phone: 011-2332 6200

Email: sabah@ipan.com