LG launches new range of semi automatic washing machines

Company press release, August 7, 2003

Mumbai

LG Electronics today announced a new range of LG Semi Automatic Washing Machines (SAWM) in Western India. The launch of these products not only widens the product portfolio of LG Electronics but is also a step towards reiterating its leadership position in this market segment.

The three new models of LG Semi Automatic washing Machines (SAWM) are Popular, Delight and Dreamz. These models come in the range of 6-kg capacity and have the distinction of a unique technology which is the World's only Punch + 3 Technology. This technology propels enough punch to pull out dirt from the fabric and give the clothes a superior wash. While all the entire range has a hot and cold water inlet, the models are aesthetically very appealing. The price ranges from Rs.7200 to 8690 for the new range of SAWMs.

The Semi Automatic washing machine industry has grown by 8 to 10 % approximately while LG has grown by 40% in the same category. The fully automatic washing machine (FAWM) has grown by 8% whereas, LG has shown a remarkable 100% growth.

Announcing the launch of this new range of SAWMs, Mr. Ajay Sharma - Product Group Head , Washing Machines , LGEIL, said, "LG targets achieving a turnover of Rs 400 cr from the washing Machines division alone this year. We are also going to roll out our new campaign for the Washing machines with the onset of the season and the key to our achievement has been our understanding of the discerning Indian audience and their needs. The fact that we have grown by 50% in our sales in washing machines for the period ( first half of this year vis a vis last year) alone speaks for itself."

As per the ORG GFK report of May 2003 - LG has been declared as the leader in the total category of washing Machines with the market share of 24.4%. LG has maintained its leadership position in the SAWM segment with a market share of 26.1% and are also leading in the FAWM with a market share of 25.6%.

LG Electronics currently has 5 Models in the semi automatic segment, 4 models in the front-loading fully automatic segment and 4 models in the top loading fully automatic segment.

LG Electronics India is the fastest growing company in the consumer electronics, home appliances and computer peripherals industry today. The company has recently achieved a cumulative turnover of Rs 5000 crore in India ever since its inception in 1997. This is the fastest ever Rs 5000 crore clocked by any company in the Indian consumer electronics and home appliances industry. LG Electronics is continually providing superior technology products & value for money to 3.80 million households and 20 million customers in India

For further information, please contact:

Schubert Fernandes

Hanmer & Partners

Mumbai

Ph: 56335969

Fax: 56335979

Email: schubert@hanmerpr.com