Gillette launches new 7O'Clock Ready II Readyshaver

Company press release, August 25, 2003

New Delhi

Gillette, world leaders in male grooming have launched the New Gillette 7O'Clock Ready II Readyshaver with a new long handle. The Ready Shaver incorporates an ergonomically designed new long handle that delivers greater control and improved maneuverability, and platinum-coated twin blades assure a smoother and closer shave. The Gillette 7O'Clock Readyshaver priced at Rs.11.00 will be available across all leading retail outlets beginning mid July.

According to Mr. Manoj Kumar, Regional Business Director, Gillette India, "With the launch of the New Gillette 7O'Clock Ready II Readyshaver, we hope to further expand the Indian ReadyShaver market by offering discerning consumers a hassle-free, close and superior shave. The new Gillette 7O'Clock Readyshaver provides users with a better grip with the new long handle and provides a great shave with platinum coated edges at an affordable price of Rs 11 only. The Readyshaver has been designed to suit the requirements of Indian users and provide to them international quality standards at affordable prices."

Available in a vibrant orange colour, 7O'Clock Ready II is a twin blade ReadyShaver that offers a hassle-free, close and comfortable shave. It not only eliminates the need for changing blades in a razor, with its twin blades, protects shavers from nicks and cuts also. Moreover, for regular shavers, the twin blades definitely give far better and more number of shaves. The new long handle ensures a better grip and the Platinum coated twin blades provide a smoother, more comfortable shave.

Gillette 7O'Clock

Launched in 1986, the Gillette 7 O' Clock brand has become a household name within a short span and has positioned itself as the leader in innovations in the double-edge, disposable and fixed-head razor categories in the Indian market. Blades and razors from 7O'Clock product portfolio measure up to truly international quality standards and incorporate superior technology, offering the user better and more comfortable shaves.

About the Company

Gillette India Limited, a subsidiary of The Gillette Company, has provided technological leadership to the shaving blade industry in India by continuously introducing state-of-the-art, high performance products for the discerning Indian consumer. The success of Gillette India Limited is rooted in its constant innovation on products and packaging, distribution channels and meaningful value-additions, which have enhanced consumer satisfaction in a big way.

Headquartered in Boston, USA, The Gillette Company is the world leader in male grooming products, including blades, razors, shaving preparations and electric shavers. Gillette also holds the No. 1 position worldwide in selected female grooming products.

For further information contact:

Deepakshi Jha/Niraj Sharma

Rediffusion DY&R brand communications

New Delhi

Ph: (011) 26147194/38/87

Fax: (011) 26146159

E-mail: deepakshi_jha@ind.dyr.com/niraj_sharma@ind.dyr.com