Limca Book of records 2007 names Air Deccan’s ad as the longest indian commercial

Company New

MUMBAI, March 9

The Air Deccan commercial, aptly called the ‘The Old man and the Sky’ with a running length of 150 seconds, has been named by Limca Book of Records 2007 as the longest TV commercial ever to be telecast in the history of Indian advertising. The film has been directed by ace director Manoj Pillai of Thinkpot Productions.

The ad mirrors the emotions of millions of Indians who can now fly, thanks to Air Deccan. The film touches the common man and leaves a lasting impression on everyone who views it. The main character in the film has been played by National Film award winner Murali, reputed in the South Indian Film Industry.

Captain Gopinath, the CEO of Air Deccan, calls this film his ‘calling card’, as he uses it to start all his presentations.

Manoj Pillai and Thinkpot touches a new high.

Having evolved into one of India’s leading directors of commercials, Manoj can only look back with utmost satisfaction at the film. Apart from the latest accolade from the Limca Book of Records, the film has bagged many awards at the various shows across the country. These include the Gold at Goafest in the services category, Silver for scriptwriting, Silver at the ABBIES, Finalist at Adfest, Pattaya, Best of the Show at Ad Club Chennai, Client of the Year and Gold in Services category at Ad Club Bangalore.

Shot over three days in scenic Pollachi, the film mirrors the emotions of an old man who gets to fly for the very first time, courtesy an air ticket sent to him by his son. The story keeps with the vision of ‘empowering every man to fly’. Among the other firsts the film can lay claim to is the pre-announcement of the ad in various channels as to the time when this ad could be viewed. A media coup of sorts that was a first ever ‘premiere’ for an ad film.

‘The Air Deccan film is certainly been a most memorable piece of work in my reel, and has won me more admirers than anything else. It keeps with the versatility that I seek in my career as filmmaker’. The Limca Book of Records mention is certainly a further morale booster and shows that advertisements needn’t be restricted to 30 seconds alone. If you have a powerful story, by all means take the time required to tell it. It will be money well spent. Even with one viewing it will keep playing in the consumer’s mind. Why then would you need a repeat telecast?’ opines Pillai as he reminisces in between the shots of his new film.

However, this success story wouldn’t be complete without talking about the man who really put a lot at stake to make the film come true. Thomas Xavier, Creative Director of Orchard, Bangalore is the brains behind the script and it is his steadfast belief that made this wonderful creation possible. According to Thomas, while the strategic objective was to communicate how flying has come within the reach of the common man, the communication objective was to capture all the emotions a person goes through before his first flight.

About Thinkpot

Thinkpot is primarily a production house for television commercials. It specializes in creating hard hitting, powerful ad films for top notch Indian agencies and some of India’s finest brands. Thinkpot undertakes the direction, production and final delivery of the film for telecast. The core business is the production of television commercials. High quality of production, storytelling and a sense of the brand is the USP of the company.

Thinkpot has to date completed over 60 projects for various agencies across the country, for end clients like ITC, Dabur, TVS, Cavin Kare, Deccan Aviation, Complan, P&G, Cadbury, Nippon Paints, Levi’s, Dockers and HP. International accolades won by Thinkpot include the prestigious D&AD Annual for their Levi’s film. It is also been on the shortlist for the New York Festivals.

For More Information, Please contact:

Prajith Menon / Prasanth Chandran

Mutual PR

9886333942 / 9986732599

pmenon@mutualpr.com / pchandran@mutualpr.com