Oral-B unveils new Junior promotion

Company press release, September 2, 2003

New Delhi

Brushing will now be a whole lot more exciting and full of fun for children with Oral-B's new Junior promotion. Oral-B, world leaders in oral care, has launched an exciting promotion for kids where on the purchase of every Oral-B Junior Toothbrush, kids get a Disney character shaped eraser free. The eraser is available in the all time favorite Disney characters like Mickey Mouse and Donald Duck. This special promotion pack priced at Rs. 22/- will be available across all leading retail outlets till stocks last.

Oral-B is respected worldwide by consumers, dental professionals and trade customers for its high quality clinically proven oral care products and focus on preventive oral care. According to Mr. Vipul Sabharwal, Regional Business Director, Gillette India, "The new Disney eraser free promotion by Oral-B has been designed to bring the element of fun and excitement into the act of brushing for children - right from buying the toothbrush. The eraser in attractive Disney character shapes gives children an incentive to try the Oral-B Junior toothbrush while offering a value addition to the consumer at the same time. "

Oral-B Junior Toothbrush

The Oral-B Junior toothbrush features soft, end-rounded bristles and proprietary IndicatorTM technology and is specially designed for children in the age group 4-12. The blue indicator bristles fade halfway to alert children when to replace their toothbrush. Oral-B Junior toothbrush is available in a range of five bright colours viz., Red, Blue, Green, White and Yellow.

The use of Oral-B Junior toothbrush, along with Disney Toothpaste, good nutrition and regular dental visits are the best investments parents can make in oral health for children.

About Oral-B Junior

Products for kids have long been an important part of the Oral-B product portfolio. The company was first to launch a series of kids' toothbrushes featuring licensed characters with its Star Wars toothbrushes in 1984. In 2001, Oral-B entered into an exclusive licensing agreement with The Disney Company to market a wide range of oral care products for children featuring beloved Disney characters including Mickey Mouse, Winnie the Pooh, Buzz Lightyear and Disney Princesses.

For further information please contact:

Deepakshi Jha/Niraj Sharma

Rediffusion DY&R brand communications

New Delhi

Ph: (011) 6147194/38/87

Fax: (011) 6147159

E-mail: deepakshi_jha@ind.dyr.com/ niraj_sharma@ind.dyr.com