Zapak and ZOD! Club Wear tie up for contest

Media News

NEW DELHI, April 23

This summer, ZAPAK and ZOD! Cub Wear have come together to give their style conscious players something to vie for. Customers who buy a fashionable ZOD! Club Wear shirt will get a scratch card with a password. Enter this on the registration page of http://clubzod.zapak.com/. This registration enables you to play the ‘4-Wheel Fury’ game on Zapak.com for the grand prize of a ‘4-Wheel Fury ATV Quad Bike’ worth Rs 2 lakh, in a lucky draw.

Commenting on this unique initiative between on-line gaming and apparel Arun Mehra, Chief Marketing Officer, Zapak Digital Entertainment Limited, said “The young, trendy ZOD! Club Wear consumer is a potential gamer if not already an avid one. This initiative between ZAPAK & ZOD! Club Wear taps the mindset of this consumer and draws him to start playing on-line.”

Mehra adds that Zapak will be entering into tie-ups with more retail outlets in future, and the announcements will be made soon.

Adds Imraan Surve, Vice President Marketing – ZOD! Club Wear, “Since 2002, we pioneered on-line apparel marketing that targets the young, trendy male thru strategic alliances. ZAPAK offered the perfect fit with it’s on-line gaming. Our consumers get a value-add through the scratch card that gives them chance to win a 4 wheel QUAD bike”

The ‘The Reel to Real World’ promotion is being rolled out through over 180 retail outlets that stock ZOD! Cub Wear and is supported with an online campaign by Zapak. So walk into a ZOD! Club, Zodiac Store, Shoppers’ Stop, Lifestyle, Piramyd, Globus or premium multi-brand clothing store before May 19th, 2007 and get your scratch card!