'Zuma' available free-to-play and for download on Zapak

Company News

NEW DELHI, May 16

Zapak.com announces the launch of Zuma, one of the world’s most popular games, through its partnership with the number one publisher of ‘casual’ games, PopCap Games. Zapak has launched this game in the free to play and downloadable category. The online free to play version in its first week itself has given Zapak an average of 1,40,000 page views a day and 10000 users have downloaded the free trial version every day. While the downloadable version of Zuma on international portals is sold for USD 20, Zapak has brought in this game at a special pricing of INR 149. Zapak.com is the only website in India to offer this game.

Zuma, which was launched by PopCap in 2003, has been a best seller in the casual games category for a long time. There have been over 25 million downloads of this game worldwide, and the game has won several awards from IGN.com, Real Arcade and Adrenaline Vault.

Zapak will make available 16 top games from PopCap to its users in India including worldwide hits like Bejeweled, Big Money, AstroPop & Bookworm. All these games will be available in free to play web versions along with downloadable deluxe versions. Deluxe versions of all games will be available with a 60 minute free trial.

Launching this game, Rohit Sharma, COO, Zapak Digital Entertainment Ltd. said, “Zuma has been an enormous blockbuster in the Casual Gaming segment, it is one of the most engaging games. Zuma appeals to the broadest possible audience - it is as addictive for a 5 year old as for a 70 year old. Zuma is now available on Zapak and we are proud to have broken the price barrier for the Indian Audience by introducing some of the best international content at 1/10th the International pricing.”

About the association, James Gwertzman, Vice President for Asia Pacific, said, “India is a growing market that everyone is taking note of. We are happy to make our entry into India with Zapak.com. Our games have been top grossers globally and we are sure the Indian audience will embrace them. Zuma is one of most popular games in the Casual Games category globally. The pricing at which Zapak is introducing it in the Indian market is sure to lure a lot of gamers.”

About Zuma

Zuma is a fast-paced puzzle game in which the player can unearth the ancient secrets of Zuma! Survive the hidden jungle temples... shoot magical balls to clear a deadly chain... avoid dangerous traps... and do it all before the chain reaches the golden skull. Be quick, or you'll be history in this action-packed challenge.

About Zapak Digital Entertainment Ltd.

ZDEL is India’s largest and most preferred gaming destination, providing the most comprehensive mix of gaming content and services. Zapak has created India’s largest gaming portal by offering engaging and compelling products & services. The company plans to revolutionize the way entertainment is consumed in India by creating a gaming culture.

About PopCap

PopCap Games (www.popcap.com) is the leading multi-platform provider of “casual games” – easy-to-play yet utterly entertaining and engaging brain food enjoyed by players young and old, male and female. Based in Seattle, Washington, PopCap was founded in 2000, and employs over 100 people in its Seattle, San Francisco and Dublin offices. PopCap’s games have been downloaded more than 200 million times by consumers world-wide, and its flagship title Bejeweled® has sold more than 10 million units across all platforms. PopCap games are available for Web, PC, Macintosh, J2ME and BREW mobile phones, PalmOS, Windows Mobile Smartphones, Xbox Live Arcade, Apple iPod, in-flight entertainment systems, scratch-off lottery tickets, and more. PopCap is the only casual games developer with leading market share across all major channels, including online portals, mobile operators, brick-and-mortar retailers, and game device manufacturers.

For further information, please contact

Shilpa Arora

Perfect Relations

9811184112