M&M's SCORPIO walks away with three prestigious awards

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afaqs! news bureau
New Update

Company press release, January 18, 2003

Mumbai For immediate publication

M&M's indigenously engineered and highly successful "Scorpio", ended the year with three prestigious National awards - the "Car of the Year" Award from Business Standard Motoring, the "Best SUV of the Year" by BBC on Wheels and the "Best Car of the Year" award, again, from BBC on Wheels.

For all three awards, entries were received from all the leading automobile manufacturers and the Scorpio came out a clear winner. Evaluation was done on various technical parameters and after the vehicles were put under various gruelling tests by independent automobile experts. All the three awards come as an enormous success for M&M, which have seen the Scorpio developed indigenously from concept to commercial production. M&M sold approximately 1400 Scorpios in the month of December 2002.

The jury had words of praise for the Scorpio. Said one of the publications, which gave this award, " The Scorpio has won by dint of being a product designed, developed and executed with the Indian consumer in mind, yet benchmarked against contemporary international models." The respected jury also found the Scorpio affordable, economical, spacious and technologically sound - all that it takes to make a world-class car.

Commenting on winning these awards, Mr. Alan Durante, Executive Director & President, Automotive Sector, Mahindra & Mahindra said, "Every member of the M&M family today stands proud, thanks to the phenomenal success of the Scorpio. The Scorpio although indigenously developed is truly a world-class vehicle, which aptly bridges the gap between style & adventure, luxury & ruggedness and performance & economy. These awards surely challenge us to set higher standards and strive for bettering our own performance, so that the customer proudly drives around in a world class car."

The above three awards has made the Scorpio end the year 2002 on a high note and with its continuing stellar performance and customer acceptance of the Scorpio will certainly have a successful run in 2003 as well. Currently the Scorpio has a waiting period of over two months.

For information pl. contact:

Mr. Charudatta Deshpande, G.M. - Corp. Communications, M&M -Tel: (022) 24961441

Mr. Percy Dubash / Biswadeep Gupta, Adfactors PR - Tel: (022) 56349848

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