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Bournvita Confidence for All India Junior Badminton Champions!

Company News

Chennai, May 29

The old adage, "Confidence is the first requisite to

great undertakings" can't hold more relevance than today - in this age of

convergence and competition. And this famous line once again stands the

test of time, as Cadbury Bournvita brings together Young Champs from all

over the country for an exciting All India Junior Badminton Tournament

being held in Chennai from May 26th -31st. 2007.

The tournament is organised by the Express Shuttle Club and recognized by

the Badminton Association of India. It features players from various states

in India who will vie for the top slot in their respective categories. The

finals of the championship will held on May 31st, 4 pm.

1200 players from India represent their state in this tournament

The various categories: U-1o Singles, U-13 Singles, U-13 Doubles, U-16

Singles, U-16 Doubles, U-19 Singles, U-19 Doubles & U-19 Mixed Doubles

Winners will win prizes amounting to 2,00,000/-

Commenting on the association, Sanjay Purohit, Director, Marketing, Cadbury

India said, "Cadbury Bournvita is among the most loved and trusted brands

in the country. With the extra physical and mental energy that Bournvita

provides, youngsters have the confidence to take on the world and actualize

their innate potential. Our association with this tournament aims to

recognize and reward champions who through their achievements embody the

Bournvita brand values."

"We are delighted that Cadbury Bournvita has supported this tournament. We

hope that many more corporates emulate Cadbury" Sanjeev Sachdeva,

organizing secretary, All India Junior Badminton Tournament.

Joshina Kapoor

Corporate & Finance

Ogilvy Public Relations Worldwide

Office: +91-22-44344503

Fax: +91-22-50344710

Cell: +91-98-19537756