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Beat the Heat with ICE CAPPUCCINO from BRU

Company News

Mumbai, 29th May

Bru, India’s largest selling coffee brand, from the house of Hindustan Lever Limited, has launched for the first time in India - Ice Cappuccino in a convenient, ready to serve premix format. It is a foaming coffee premix that dissolves instantly and is available in two delicious flavours - Mochaberg and Irish Crème.

The single serve sachets include coffee, milk and sugar in a pre mixed powder, sufficient to make one refreshing cup of delicious ice cappuccino. The creamy & frothy cappuccino can be prepared in seconds by adding 170 ml (a cup) of chilled water.

The word ‘Cappuccino’ is derived from Italian for cap. The frothy cream covers the coffee in a sort of little cap which leads to the origin of the name. Bru Cappuccino – the hot variant was launched two years ago with three flavours is known for its smooth and creamy texture and rich & indulgent taste. The new offering is ideal for lovers of cold coffee. The launch of Ice cappuccino coincides with the creation of a virtual coffee shop – www.brucafe.com which is an online coffee lounge for friends to meet.

“The great taste and aroma of Bru has always made it the perfect companion for happy moments. Now, keeping with the changing times, Bru offers consumers an instant mix that can be used at home, at office and on the move”, said Amrit Thomas, Category Head – Beverages, HLL. He further added, “Keeping youth, who live in a world where everything is based on convenience and comfort in mind, this innovative offering is easy to make and also economical in comparison with a cup of cold coffee available elsewhere”.

Bru Cappuccino is available at an introductory price of Rs 10/- for a single serve sachet. These can be bought per piece or as a pack of 10 priced at Rs 100/- and are available at all leading supermarkets and grocery outlets across the country.

Bru is creating exclusive cool zones in key metros for consumers to experience the new offering in an ambience that’s cool, unique and fun. Don’t miss accessing one closest to you.

Contact:

Amith Prabhu

Genesis Burson-Marsteller

Mumbai

+91 98200 24293

Paresh Chaudhry

Head - Corporate Communications

Hindustan Lever Limited, Mumbai

+91 22 22855827