Henkel SPIC sets up TV Ad Indxs ad monitoring system

Company press release, January 20, 2003

New Delhi

Henkel SPIC, the Chennai-based FMCG giant has signed on TV Ad Indx to provide consolidated ad monitoring services for its range of products which include Soaps, Deodorants, Talcs, Moisturisers, Toothpastes, Hair Care, Shaving, Laundry products and Cleaners.

Henkel SPIC will establish up a digitised archive of competitive ads. The digital database would allow its marketing and brand managers to instantly search, locate and view TV Commercials and Press Ads by product group, product category, brand, date of release...

Some other subscibers to the Regular Updates™ service include: Bajaj Auto Ltd, Cadbury, Candico, Cargill Foods, Castrol, CavinKare, Dabur CGU Life Insurance, Emami Group, Hero Honda, Hindustan Lever Limited, IDBI Bank, IMRB, ING Vysya Life Insurance, Johnson & Johnson, J Walter Thompson, Kwality Walls, Leo Burnett, Marico, Max New York Life, Mudra, Ogilvy & Mather, Parle Products, Philips, Procter & Gamble, Publicis Zen, Rediffusion-Dentsu, Samsung India, Sterling Cellular, East India Hotels, Triton Communications.

More details and customised quotes can be requested from:

RegularUpdates@tvadindx.com

Swati or Sandeep at 011-26014000