Berger Paints homes with Cartoon Network; launches a special kids’ range – Berger Kidz

Company news

New Delhi, June 7

Berger Paints, the fastest growing paint company in India, and Cartoon Network, the number one kids’ entertainment television channel of India, have joined hands to offer children an exclusive and exciting range of branded paint kits called Berger Kidz. Available at over 3,000 retail counters across India, this fabulous deal gives kids the choice to paint their favourite walls with their hot favourite Cartoon Network toons such as The Powerpuff Girls, Dexter’s Laboratory and Johnny Bravo. The launch of Berger Kidz is an important addition to Berger Paints as it expands their offerings for kids’ range, and provides yet another touch point from Cartoon Network for their viewers across the country.

A first from both Berger and Cartoon Network, this distinctive offer is aimed at providing the discerning kid consumers across the country with an exciting choice and option. This ready-to-use kit includes special paints, character stencils, instruction booklet, roller brush, colour palettes for each of the characters and has been competitively priced at Rs. 1650/-. In addition to the character stencils, the kits also include distinctive accessories stencils with each character as well as suggested themes, to further convert kids’ homes/walls into their dream rooms!

Speaking on the occasion, the company spokesman said that the primary focus of the company is to ensure that using the new product becomes a source of enjoyment for the kids and we are extremely happy to have Cartoon Network with us. We have been trying to position painting as a fun activity for the entire family and felt that Cartoon Network is the ideal medium and partner for this objective. This is a complete change from earlier days wherein painting was seen to be a monotonous and tedious job. We do hope our association with Cartoon Network will help us come up with more such innovative products in the near future.

“The mission of Cartoon Network Enterprises is to take the magic of cartoons beyond the realm of television and this exciting new venture with Berger brings us closer to our overall vision. After Bombay Dyeing and Portico, this is our third strategic alliance to extend our popular Home Furnishing range. In the first phase, Berger Kidz will feature three of the most popular Cartoon Network original shows and characters – The Powerpuff Girls, Dexter’s Laboratory and Johnny Bravo. I hope that kids will accept our latest product with as much enthusiasm as they have our other (1000) products,” said Jiggy George, executive director, Cartoon Network Enterprises, India and South Asia.

The product can be applied on existing paints, plus kids who want to get an entire fresh look can choose from a variety of color range specially designed for the kids. Though the kit gives the option of parents using the help of professional painters, it also importantly offers kids and parents an exciting chance of “doing it themselves”.

This offering is the latest addition to the Lewis Berger brand. Lewis Berger has been a major re-branding initiative aimed in giving Berger Paints a new identity under a new logo. Lewis Berger encompasses a series of significant changes aimed at overall brand upgrading. These include upgrade in the quality of paint, pack, design, printing on the containers and cartons, the aesthetics of the paint outlets across the country and, most importantly the quality of services given to the consumer. Another pioneering initiative taken by the company is the introduction of warranty on cans which signifies the confidence of the company in the quality of its products.

Berger also has a consumer service wing which helps the consumer to paint his imagination.

Berger’s Décor Service, which was started over 25 years ago as a paint and colour consultancy service, has today evolved into the well-known Lewis Berger Paints Home Painting. Home Painting is a complete painting solution service which was launched with the intention of making painting a hassle free experience for its customers. It is currently available in 15 locations across the country. To add value to this service we have decided to give “Pre-view” free of cost to consumers.

For more information, please contact:

Abhijit Roy

Sr General Manager – Marketing

Berger Paints India Ltd.

abhijitroy@bergerindia.com

91-33-22299724

Abha Talwar

Turner International India Pvt. Ltd.

abha.talwar@turner.com

011 416 99 117

PR Agency

Karishma Mehra

IPAN – New Delhi

karishma.mehra@ipan.com

011-4249 2100