Sony unveils WEGA Theatre

Company press release, October 9, 2003

Chennai

In true tradition Sony presents yet another innovation in home entertainment called the WEGA Theatre. WEGA Theatre is a revolutionary new concept which brings together the best in Visual and Sound technology from Sony to create your own personal theatre experience. The uniqueness of WEGA Theatre is that only Sony can provide you with this experience due to its worldwide leadership in Video & Audio products.

Heralding this Festival Season, Sony has launched nine WEGA Theatre packages to meet everyone's desires, budgets and living rooms taking customization in audio visual entertainment to the next level.

Comprising the most comprehensive range of Projection Televisions, Flat screen TV's, DVD and VCD players and audio equipment that can simulate cinema sound, Each combination is thoughtfully put together to fit lifestyles as well as they fit living rooms. And those who can't find exactly what they need amongst these combinations can make their own!

Whether you are a successful investment banker who shops for the best in home entertainment or an upcoming DJ who desires to recreate the acoustic environment of a movie theatre at home or a student who aspires for the best and for whom budgets matter, Sony has got the right Package for you.

Right from the high end WEGA Theatre titled Pure Indulgence which retails at Rs.2,74,380/- to the affordable Private Treasure which is priced at Rs.35,680/-in nine handsome combinations, WEGA Theatre marries Sonys finest sound and picture technologies with state of the art styling.

Every combination brings home next generation Sony Technology too; Digital Cinema Sound, Cinema Studio EX mode and virtual 3-D technologies recreate the acoustic environment of a Hollywood movie theatre. Only this precise sound field simulation decodes formats like Dolby Digital, Dolby Pro-Logic and Digital Theatre Sound (DTS) just like a hi-tech theatre!

Sonys S-MASTER Full Digital Amplifier sends digital signals directly to the speakers for superior sound, depth, and a real soundstage feel.

DRC-MF (Digital Reality Creation) doubles the pictures vertical and horizontal resolution to 4 times more density and amazing detail as compared to Ordinary televisions.

For pictures that measure up to the sound ambience, theres more. Progressive Scanning in Sony DVD players and televisions reproduces flicker free, noise free, smooth, fluid images.

In short WEGA Theatre is a monumental advance in digital home entertainment, which people all over the world swear by. An experience that is truly designed around you.

The WEGA Theatre launch is being promoted by a print ad campaign featuring different packages with matching lifestyle cues and specially designed POPs to build awareness regarding this new concept. Sony has also set up special Demo facilities at select Sony outlets in select cities in India for demonstrating the product features to the consumers.

For further information please contact:

Dinesh Chandra

Manager

Marketing Communications

Sony India

Email: chandrad@sonyho.sid.in.sony.com.sg