Pester Power: Seminar on influence of kids in purchase decisions

Company press release, January 20, 2003

Mumbai

Mind Space Events (India) is organizing a marketing seminar on "Pester Power: The Increasing influence of Kids in today's buying decisions" on the 24th of January 2003 at Taj Land's End, Bandra (W). This will be the first of the series of Continuous Marketing Education programmes to be conducted by Mind Space.

Pester Power, deals with the level of influence children have on purchase and brand decisions in personal and household consumables. Cars, computers, refrigerators, microwaves and televisions, are just some of the items where children directly or indirectly contribute to brand choice.

The faculty for the seminar comprises of India's renowned Marketing & Advertising practitioners.

The seminars are uniquely designed to help entry level brand managers interact with industry stalwarts, with years of extensive hands-on experience in brand innovation and successfully brand strategies.

The seminar will also address issues connected to understand and harnessing Pester Power. The seminar will unveil market trends; give insights into domestic competitive issues and business concepts, while initiating exchange of views, exploration of ideas and opinions.

The faculty includes

Alyque Padamsee,

R. Balakrishnan - National Creative Director; Lowe Lintas India Pvt Ltd,

Vikram Bakshi - Country Head; Mc Donald's,

Anshuman Misra - Managing Director; Turner International,

Poonam Kumar - Vice President; NFO MBL India (P) Ltd,

Anil Mathur - Executive Vice President; Godrej & Boyce Mfg. Co Ltd.,

Sudhanshu Goyala - Executive Vice President - Marketing; Pepsi Foods Limited.

Mind Space occupies the niche in the field of Continuous Marketing Education, and is dedicated to the education & relearning of entry level brand managers to help them think like Brand Entrepreneurs.

The seminar is essential for Marketing practitioners from Entertainment, FMCG, Automobile, IT / Software, Food / Beverage, Health n Beauty, Sports, Publishing, Travel, Toy, Apparel, Educational, Electronics, Home appliances & Service industries.

Mind Space, a forum for facilitating knowledge sharing, aims to empower marketing practitioners in unveiling market trends, gaining insights into domestic competitive issues, continuous marketing learning and new business concepts for propelling their brands in todays dynamic environment.

For further information contact:

Shilpa Anand

Mind Space Events (India) Pvt. Ltd.

Tel.: 91 22 28250704

Mob.: 9820074565