TI Cycles of India launches into the premium bicycles segment

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afaqs! news bureau
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Company News

New Delhi, June 30

TI Cycles of India, part of the Rs.8500 crore Murugappa Group, today announced the launch of its premium range of Hercules Ryders and BSA Ladybird bicycles. Cycling enthusiasts can now look forward to a superior cycling experience with the six new trendy, fast and lighter bicycle models. These premium ranges of bicycles are available at ‘BSA Go’ stores between a price range of Rs 9000/- and Rs 15000/-.

Commenting on the launch, Mr G Ramprasad, President, TI Cycles of India said, “The Hercules Ryders range of bicycles is designed to give a great bicycling experience. They are fast and light but tough. The gears and shox deliver a smooth and comfortable ride”.

The BSA ladybird bikes are meant for ladies and young girls and deliver a comfortable and easy bicycling experience. They have an easy step through frame, curved bar and comfortable saddle with wider base. Come, enjoy the cycling experience with Hercules Ryders and BSA Ladybird.

For further details please contact:

Chandrika Raman

Asst. General Manager

Group Corporate Communications

Murugappa Group

Tel: 044 25306535

Mob: 98400 71172

Email: chandrikaR@corp.murugappa.com

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