Company News
New Delhi, July 05
Mediaware Infotech Announces Single ERP (Enterprise Resource Planning) for the Entire Advertising, Broadcasting, Publication & Outdoor Media Industry. Mumbai based Mediaware Infotech has announced a slew of software modules, designed as ERP modules for various players of the advertising & media industry.
For businesses to take full advantage of the Internet’s connectivity, it makes sense that today’s software should be designed as inter-locking modules for an entire industry. This ensures that different modules dove-tail into each other. And that the modules ‘talk’ to industry resources as well as each other via standards like XML.
Says Mr. Prasun Kumar, Sales Head, “Mediaware has been specializing in solutions for the advertising & media business for more than a decade. So it makes imminent sense for us to take this initiative.”
Obvious technological benefits apart, this is probably the first time an ERP has been announced for an entire industry rather than a vertical segment!
Mr. Mudit Raniwala, Head – Web Development adds, “Apart from giving our clientele the benefits of latest Web-based technology, we will offer flexible office configuration (like centralizing an operation in a single location), & with innovative technologies built-in to the system. Technologies like message-broking servers, Web crawlers, built-in business chat & mail servers, multi-media content managers will play vital role in new–generation applications.”
“Of course, we cannot expect 100% market share. Nobody can! But, with this design approach, we will certainly offer the much-needed superior, on-the-fly integration with third-party softwares & databases,” says Mr. Deepak Chheda, Vice President.
Besides offering I.T. solutions, Mediaware Infotech is actively involved in consultancy for various aspects of advertising & media – including consultancy for setting up of channels to systems for stream-lining marketing & sales as well as technology platforms for e-sales. Also, its Media Database Group offers current media knowledge databases to help keep media/marketing updated on industry happenings.
With their huge domain expertise in the myriad aspects of advertising & media, Mediaware is in the right position to pull off a concept like this.
India’s rocking. Think big!
For more details, please contact:
Mediacom PR
Pradyumna
9210245511
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