TATA Teleservices has new offer for CDMA

Company press release, January 22, 2003

Hyderabad

TATA Teleservices Limited (TTSL), the leading national private basic telecom services operator, today announced a new, aggressive offer for CDMA Mobile Service under its brand TATA INDICOM. Under this offer, customers can get a CDMA Mobile connection including the handset at an initial cost of only Rs 2,600, making it India's most affordable mobile offer.

This highly competitive offer for CDMA Mobile service comes from TATA Teleservices, a tried, tested and proven telecom company of the TATA Group, which embodies the core values of trust and reliability. The TATA INDICOM has now under its fold over 4,65,000 satisfied customers spread across six circles of the country.

It is now pro-actively making available this offer in response to the ever-evolving needs of its customers. The offer makes available CDMA handsets, provided through TTSL's vendors, at very affordable costs thus eliminating the single biggest limiting factor in the growth of CDMA Mobile service.

Announcing the introduction of the new offer, Mr. S. Ramakrishnan, Managing Director, TATA Teleservices Limited, said: "After pioneering the launch of CDMA Mobile services in the country, wherein we were the first to offer free incoming calls and no airtime charges, we are now taking a major step towards making the service most affordable to customers. The twin objectives of the offer are to break the entry barrier for CDMA Mobile phones besides bringing down the ownership cost like never before. Being the leader in CDMA Mobile services, we took it upon us to offer the best value-for-money proposition to our customers."

Further, customers going mobile today by availing this very promising offer can look forward to a host of other attractive schemes shortly. The offer is being launched simultaneously in all the five circles where TTSL is offering the CDMA Mobile service: Andhra Pradesh, Tamil Nadu, Karnataka, Gujarat and Delhi. The offer has two options for the customer to choose from, depending on one's requirement.

TATA Indicom 2000

Under this plan, customers can go mobile by paying only Rs 2,600. This includes a non-refundable deposit of Rs 2,075 and an activation fee of Rs 525. The monthly rental under this offer is Rs 450. Customers need to pay Rs 150 per month towards handset recovery charges over 24 months. Customers can avail 190 free local calling units (equivalent to 570 minutes of free calls). Moreover, in this offer, charges for outgoing calls (i.e. after using up 190 free calls) are lower at Rs 1.10 per three-minute call.

TATA Indicom 3000

Under this offer, customers can go mobile by paying only Rs 3,600. This includes a non-refundable deposit of Rs 3,075 and an activation fee of Rs 525. The monthly rental is Rs 599 and customers need to pay Rs 250 per month towards handset recovery charges over 10 months. Under this offer, customers can avail 400 free local calling units (equivalent to 1,200 minutes of free calls). Moreover, in this offer, charges for outgoing calls (i.e. after exhausting 400 free calls) are even more attractive at Rs 1.00 per three-minute call.

About TATA Teleservices Ltd

TATA Teleservices Limited (TTSL) is a basic telecom service provider promoted by TATA Industries Limited. TTSL operates out of Andhra Pradesh and has launched commercial services in Tamil Nadu, Karnataka, Gujarat and Delhi. The recent acquisition of the sixth basic circle i.e. Maharashtra (including Goa) from Hughes Tele.com India Ltd (HTIL) is a significant achievement for the Company, giving it access to a running operation with around 2,10,000 lines. TTSL's product portfolio spans voice and data products & services.

In Andhra Pradesh, the Company has a network that includes an Optic Fiber Cable (OFC) backbone stretching over 1,200 kms. TTSL has made investments of USD 500 million and has a customer base of over 2,50,000 customers. TTSL has also connected 1300+ villages with VPTs (Village Public Telephones), which is the highest among all private basic telecom operators. TTSL plans to invest over USD 1500 million (Rs 7,500 crores) across all the new circles with a network supported on OFC backbone, and other advanced support IT facilities.

RSVP:

Shankar Chelluri Dipti Sood Kapoor

Vaishnavi Corporate Communications TATA Teleservices Limited

Ph: 040-5559 6169/79 Fax: 040-5566 8513 Ph: 040-5555 4796

Mail: shankarchelluri@vaishnavi-india.com Mail: dipti@tatatel.co.in