Samsung launches ‘DNIe Vision Monsoon Bonanza’ Offer for its Color Televisions in North India

Company News

New Delhi, August 02

Digital technology leader, Samsung India has announced the “DNIe Vision Monsoon Bonanza” consumer offer for its color television range in the Northern part of the country.The offer,applicable in the Northern states of Delhi, Uttar Pradesh, Haryana, Punjab and Rajasthan, is valid till 31st August. As part of this promotional offer, any purchase of a Samsung television entitles the customer to an assured holiday voucher plus a chance to win 1gm gold.

Samsung “DNIe Vision Monsoon Bonanza” offer entitles each customer to a scratch card with the purchase of every DNIe Vision Flat CTV. Once the customer has scratched the designated area customer will be entitled for a sure shot gift which would be a Holiday voucher plus a chance to win 1gm Gold. Each holiday voucher entitles the customer for 3 days / 2nights stay at a destination within the country.

“Our strong colour television line up comprising of 28 Flat TV models, our differentiated products with DNie and Easy View technologies coupled with our attractive promotional offer on color televisions, will definitely give a strong fillip to our color television business“ states Mr. Neeraj Sethi, Regional Manager for the Northern Region, Samsung India. The Company, is aiming to double its Flat TV sales during the Promotion period compared with its CTV sales in the corresponding period of the previous year.

The DNIe Vision technology in Samsung Flat TVs ensures much enhanced picture performance on account of the fact that the Colour engine, 3D Motion engine, Contrast engine and Detail engine work together to improve the quality of every visual, thereby giving the perfect picture.

Samsung India has a range of 7 Slim Fit TVs and 21 Flat CTV models in its product lineup. While the Slim Fit TVs are priced in the range between Rs.10,500/- to Rs.19,000/-, the CTVs are priced in the range between Rs 6,400/- to Rs 22,500/-.