Savor Raksha Bandhan with the special ‘Cadbury Celebrations’ gift range

Company Brief

Mumbai, August 27, 2007

Raksha Bandhan is a uniquely Indian contribution to the world celebrating the special bond between a brother and a sister. On this special occasion, you forget the pillow fights, the naughtiness, and go the extra mile to bring smile and celebrate the special role and contribution in each other’s life.

A perfect way to express your feelings is through gifts that is a token of happiness, compassion or whatever feeling you would like to share with her.

In India, everyone, be it young or old, would love to indulge in something, any guesses what it could be? Yes, it is nothing other than a piece of yummy chocolate that melts into your mouth, giving you a feeling of heavenly elation.

It’s a known fact that nothing melts a heart like chocolate as it triggers fond memories of sharing the very same chocolates which one has shared with ones brother/sister since childhood.

Cadbury India brings this Rakhi, a wide range of Celebration Bandhan gift packs –each pack a selection of your favourite Cadbury chocolates with premium packaging. The stylishly packaged boxed chocolates offer the gifter a chocolate gift offering ranging from Rs. 60 and Rs. 200.

Going beyond the retail stores, Cadbury India pays a special tribute to this relationship by partnering with leading radio channel Radiocity to create an interactive 2 week program which has an on-air & on ground contest (select cities only) to promote not only the Cadbury Celebrations Bandhan range but also the feeling of love, affection & nostalgia with which one remembers the years spent together with ones siblings.

This activity also is being conducted by Cadbury & Radio City across prominent malls in Mumbai, Delhi, Ahmedabad, Baroda, Lucknow & Jaipur. The activity invites brother-sister duos to write a special message for each other on the Cadbury Wall of Fame and win gift hampers from Cadbury. Listener’s can be part of all this action from 12 noon to 8 PM on August 25-26, 2007 at the following locations;

Mumbai: Dome Area, Nirmal Lifestyle; Inorbit Mall Malad

Delhi: A-Block, Main Entrance, Ansal Plaza, DT City Centre

Jaipur: Lobby Area, Gaurav Tower

Lucknow: Atrium, Fun Republic

Ahmedabad: Atrium, Fun Republic

Vadodara: Atrium, Vadodara Central  

The on-air Cadbury Celebrations “Good Bhaiya Contest on Radiocity is a reality show that will counsel brothers on what they could gift their sisters. The show is on air from Aug 14-24, 2007. To participate in this contest all brothers will have to send a SMS informing what gift have they planned to give their sisters on 4646. Everyday callers with the most unique and innovative gifting option will win a gift hamper from Cadbury.

For further information, please contact:

Vikram Tanwer / Joshina Kapoor

Ogilvy Public Relations Worldwide, Mumbai

Tel: 9820433894 / 9819533756