JK Paper introduces new edition of JK Excel Bond

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afaqs! news bureau
New Update

Company press release, January 24, 2003

New Delhi

JK Paper Ltd, the 'value leader' of the paper industry, brings out yet another 'value' proposition for its customers, the new edition of its top of the line brand, JK Excel Bond. The new international pack re-emphasizes the significance of human emotion, while addressing the importance of paper in a common man's life.

The new edition of JK Excel Bond is touted 'better' than the rest in terms of its paper quality, packing material, formatting etc and is available in a vibrant black and blue coloured pack. The pack is available in two variations: 250 sheets, priced at Rs. Rs. 73 and 100 sheets, priced at Rs. 45. The size of the bond paper is A4.

The new premium edition JK Excel Bond has been designed to meet the increasing demand for premium quality paper both for home and office use. With this introduction JK Paper is setting new industry standards and realizing its vision to be a dynamic benchmark in the paper industry.

Speaking on the occasion Mr. Rajiv Sheopuri, Vice President, Sales and Marketing, said, 'The launching of the new international edition of JK Excel Bond is a big step towards reinforcing JK Paper's commitment towards developing innovative products to match the ever-changing customer needs. With the launch of this premium high quality edition of JK Excel Bond, our aim is to deliver more value to our customer's business and life.'

JK Paper Limited is today a Rs. 650 crore company owning the largest selling paper brand in the country- JK Copier. Equipped with a manufacturing capacity of over 1,50,000 tons and other strong brands such as JK Easy Copier, JK Excel Bond, JK Bond, JK Maplitho, SHB, JK Paper Ltd. is one of India's leading companies in the paper industry.

It has recently undertaken several aggressive new marketing initiatives to become the value leader in the paper industry.

For information, please contact:

Shivani Prabhakar / Karuna Monga, Image Inc. at 98105550660 or Ph. 4321568/4321569 Fax: 4326236

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