Christian Dior launches international Spring 2004 range "Dior Girly" in India

Company press release, January 15, 2004

New Delhi

Christian Dior, the name that spells seduction, creativity and feminity in luxury goods today launched its latest international Spring 2004 range - Dior Girly in India. As part of the global launch, Valerie Lachaux, Chief Executive Officer, Christian Dior Watches, unveiled this feminine pink and white range in New Delhi. More daring than ever, the new Dior couture range 'Dior Girly' has created an ultimate glamour touch on its fashion accessories with a white butterfly sewn on the watch strap.

Dior Girly is the new Dior fashion code for Spring 2004 and it is already setting fresh, glamorous new standards by combining a pink canvas logo with white butterflies. Dior Girly, the latest design from the House of Dior is priced between Rs 30,500 to Rs 44,000. The watches that have adopted this trend are - Malice Dior Girly: So Cute, Chris 47 Steel: So Strong and So Pure.

"Dior couture accessories are for those who value sophistication and fine detailing in luxury products. We are very pleased that the Indian consumer is ready to appreciate these international trends," said Valerie Lachaux, CEO, Christian Dior Watches. "We feel that the customer is now ready to appreciate the Dior couture lines and Dior Girly is an expression of refinement and elegance. It epitomizes the creative and qualitative assets that are synonymous with Dior".

The Malice Dior Girly has the pink trotter Dior butterfly strap with an interchangeable white patent leather strap and a white mother-of-pearl dial. Chris 47 Dior Girly comes in two strap designs one with the butterfly and one with a plain pink trotter Dior strap. All dials are made of 316L polished steel, lacquered or sun brushed with ultra resistant, scratchproof sapphire glass and interchangeable bracelets in highest quality leather.

"Christian Dior watches and accessories have been very well received by the Indian market. The Indian consumer is informed and savvy to international trends and very closely follows international fashion," said Ravi Thakran, Regional Managing Director, LVMH Watches Asia-Pacific. "We are certain that Dior Girly will also become the fashion rage in India".

Christian Dior watches are launched in India simultaneous to all worldwide launches and will be aimed at the Couture female clientele looking for young, fashionable and original timekeeping products. Smarter than ever, the watches feature refined elements created and designed exclusively by the Dior Couture Studio and are in perfect harmony with the Dior watch - the art of being different.

Christian Dior watches are a part of LVMH Watches & Jewellery, the world's leading luxury group. Dior watches are distributed in over 150 countries at 1,500 carefully selected sales outlets and 115 Christian Dior boutiques. In India Dior watches are available at 31 retail points in across 13 cities.

For more information:

Bhavana Lal

LVMH, Watch & Jewellery

Tel: 011 516 46059

Fax: 011 516 46058

Email: bhavana.lal@lvmhwatchjewelry.com

Nisha Sarah Cherian

Genesis Public Relations

Tel: 0124 5044999, extn 34

Fax: 0124 5044744

Email: ncherian@genesispr.com