TDI Media wins new business

Company press release, January 22, 2004

New Delhi

TDI Media Services has recently bagged the complete Outdoor AOR for the Aiwa brand across the country. The outdoor campaign is to break shortly in 7 cities. The Aiwa brand has been picked up by Sony India Pvt. Ltd., which is now completely responsible for the marketing & servicing of the brand across the country.

Says Prasun Banerjee, Divisional Head - Aiwa " Given the antecedents and pedigree of TDI Media Services and the strength of their outdoor planning and buying we are very confident of doing some memorable campaigns together".

Other prestigious wins for TDI Media Services in the recent past have been: -

- Outdoor AOR for Allied Domecq Spirits & Wine (I) Pvt.Ltd.Their Teacher's Achievement Awards outdoor campaign across 6 towns successfully concluded in December'03.

In this connection, Neeraj Kumar, G.M. (Marketing), Allied Domecq states " It was a brilliantly planned and executed campaign .TDI demonstrated their ability to turn around an effective campaign in a very short lead time. They understand the specific requirements for a high end lifestyle brand".

- Outdoor AOR for Universal Dairy Products Pvt.Ltd.The launch campaign for their Creambell Ice-cream brand was very effectively handled by TDI in Delhi & Noida and prior to that in Dehradun & Haridwar.According to Manoj Lalwani, Brand Manager, Universal Dairy " Kudos to TDI Media Services for a well managed, high impact outdoor campaign".

- Delhi & Mumbai outdoor campaigns for the Pantaloons / Big Bazaar brands of

Pantaloon Retail (India) Ltd.As per Pawan Sarda, Manager - Marketing "We are satisfied with and appreciate the good show put up by TDI".

Speaking on the occasion,Gautam Chadha,Country Head,TDI Media Services remarked,"The above wins are a sure shot capability demonstrator of our young agency and a forebearer of greater success and growth in the future".

TDI Media Services, it may be recalled, is a part of TDI International India Ltd., the pioneers of Airport Advertising in India with exclusive marketing consessionaireship of 16 International & Domestic Airports in the country.

The Agency, headquartered in Delhi and with 15 other offices across the country, was established in February 2003 with the vision of providing 360-degree media solutions to its clients.

Its core competency today is Outdoor Advertising with the USP being the largest networked agency and best outdoor buys.

Through transparent deals, regular monitoring & proactive maintenance TDI Media Services promises to bring accountability, in a relatively disorganized media, to the client's table from concept to completion, making sure that the client gets value for every penny spent.

Incidentally, TDI Media Services also intends to get into exclusive marketing of display media in select malls nationwide. Towards this end it has picked up sole rights for outdoor media at the happening Ansal Plaza mall in Delhi.

Its roster of clients in its short lifespan also includes LG CDMA, American Express, Globus, Lord Krishna Bank and Max Gas.

For details contact:

Smriti

TDI Media Services

smriti@tdiindia.com