Electrolux expands Ozone range of no-frost refrigerators

Company press release, February 2, 2003

New Delhi

Encouraged by the excellent customer response for its Ozone range of no-frost refrigerators, Electrolux Kelvinator Limited (EKL), a subsidiary of the Electrolux Group, the World's No.1 producer of powered household and outdoor appliances, today added two more models DF44 (417L) and DF40 (386 L) in the category.

Ozone is the fastest growing no-frost refrigerator brand of the year 2003 with a 10% market share in below 300L category. It has been adjudged the most preferred and stylish no-frost refrigerator in the country in a recent nationwide customer survey conducted by an internationally reputed research agency, AC Neilson ORG-Marg. It is also adjudged the best on parameters like Aesthetics, Electronics, Space management in the refrigerator and freezer layout. It was also ranked very high on nutrient retention in the tests conducted by FRAC (Food Research and Analysis Center, a recognized laboratory sponsored by FICCI).

The new models DF44 (417L) and DF40 (386 L) in the "Ozone" range combine the most advanced technology, appealing aesthetics, excellent performance and competitive price. Available in Arctic White, the DF 44 and DF 40 are priced at Rs.33990 and Rs. 31990 respectively.

The Ozone range of refrigerators come with the World's First Life Nourishing System is targeted at consumers who seek pride in owning a new age frost-free refrigerator; prefer fresh and tastier food, superior performance, user-friendly features and stylish products.

Ergonomically designed with a sleek exterior, the new models offers a host of first ever features such as a Unique Can Zone which has a special section designed just to keep 350ml cans, Aquaflow which has a water dispenser inside the refrigerator, Unique Freezer Light, Toughened Glass Shelves, Removable and Adjustable Door Shelves, a Bottle Shelf with Retainer and a Unique Freezer Light that ensures ease while handling frozen food. All the shelves are designed to be spill proof.

The Unique Health Guard, Digital Vigilante, the Gold Standard 4 star freezer and 360 Airflow comprise the Life Nourshing System that arrests food degeneration, and taste deterioration.

The unique Health Guard adsorbs bad odour and inhibits growth of bacteria, while the Gold Standard 4 Star Freezer maintains the temperature at -18 C. This helps retain the nutritional value of the food and keeps food fresh for a longer period. Digital Vigilante achieves perfect cooling that retains freshness and life of food. It comprises of a Digital Door Alarm to avoid cooling loss, and a Fast Freeze button with which the compressor works continuously for two and a half hours lowering the freezer temperature instantly to make ice faster or chill frozen food.

O-zone is CFC free refrigerator in keeping with the Montreal Protocol.

Electrolux Kelvinator Limited

Nurturing Hopes. Nourishing Life.

The Electrolux Group, the World's No. 1 choice, is the world's largest producer of appliances and equipment for kitchen, cleaning and outdoor use, such as: refrigerators, washing machines, cookers, vacuum cleaners, chain saws, lawn mowers, and garden tractors. It is also one of the largest producers in the world of similar equipment for professional users. Present worldwide, customers in more than 150 countries buy more than 55 million of the Group products every year. The Group sells over 19 powered appliance brands, including brands like Electrolux, AEG, Zanussi, Frigidaire, Eureka, Philco, Simpson, Chef, White-Westinghouse and Husqvarna, etc. In India, the group sells its products under the Electrolux and Electrolux Kelvinator.

The Group's consistent focus of growing through innovation and insightful customer comprehension has led it to be rated as one of the most advanced and customer centric companies. Working towards making the customers' life more comfortable and enjoyable, the Group is credited of inventing many daily usage products, like washing machines, refrigerators, vacuum cleaners etc.

For further information, please contact:

Rajiv Bakshi/Ramnika Jain/Pawandeep

Corporate Voice I Weber Shandwick

Tel: 011-51612372-74, 9801501794

E-mail: rajiv@corvoshandwick.co.in

ramnika@corvoshandwick.co.in

pawandeep@corvoshandwick.co.in